Brandwave

How popular isClean Earth?

In October 2026, people searched for Clean Earth by name about 190 times in New Zealand, an 111.1% increase from the previous year. These searches made up 23.5% of all New Zealand Napier waste management company searches, placing Clean Earth third out of five companies. When we asked both ChatGPT and Google AI Overviews about Napier waste management companies, Clean Earth appeared in all answers and was the most recommended of the five.

Search and AI answers in October 2026

Clean Earth is the third most searched of 5 competitors and the most recommended in the AI answers we collected.

  1. Waste Management NZShare of searches 35.3%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  2. JJ’s Waste & RecyclingShare of searches 29.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Clean EarthShare of searches 23.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. Bay Enviro BinsShare of searches 5.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. PortaSkipShare of searches 5.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top Napier waste management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Clean Earth appeared in all three answers. Clean Earth is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clean Earth1st
  2. PortaSkip2nd
  3. Waste Management NZ3rd
  4. JJ’s Waste & Recycling–
  5. Bay Enviro Bins–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier waste management companies

3 answers

  • Asked ChatGPT

    “Which waste management company should I hire in Napier, New Zealand?”

    1. 1Clean Earth
    2. 2PortaSkip
    3. 3Waste Management NZ

  • Asked ChatGPT

    “What are the best waste management companies in Napier, New Zealand?”

    1. 1Waste Management NZ
    2. 2Clean Earth
    3. 3PortaSkip

  • Asked ChatGPT

    “What's the best waste management company in Napier, New Zealand for a skip bin?”

    1. 1Clean Earth
    2. 2PortaSkip

  • Searched Google, AI Overview

    “skip hire napier”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “rubbish removal napier”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Clean Earth compared with other New Zealand Napier waste management companies?

Clean Earth against Napier waste management companies in New Zealand, by month

Share of searches by month for Waste Management NZ, JJ’s Waste & Recycling, Clean Earth, Bay Enviro Bins, PortaSkip. The figures are in the table below the chart.

View monthly share of searches table
MonthWaste Management NZJJ’s Waste & RecyclingClean EarthBay Enviro BinsPortaSkip
Nov 202552.9%23.5%14.7%5.9%2.9%
Dec 202545%22.5%22.5%5%5%
Jan 202650%20.5%20.5%4.5%4.5%
Feb 202647.4%26.3%15.8%5.3%5.3%
Mar 202653.5%16.3%20.9%4.7%4.7%
Apr 202648.5%18.2%21.2%6.1%6.1%
May 202642.9%25.7%25.7%2.9%2.9%
Jun 202646.9%21.9%18.8%6.3%6.3%
Jul 202652.9%14.7%20.6%5.9%5.9%
Aug 202651.4%20%17.1%5.7%5.7%
Sep 202648.6%21.6%21.6%2.7%5.4%
Oct 202635.3%29.4%23.5%5.9%5.9%

  1. 1.Waste Management NZ

    35.3%

    Held 1st. 120 estimated branded searches, -33.3% vs prior month. Share -13.4 points.

  2. 2.JJ’s Waste & Recycling

    29.4%

    Moved from 3rd to 2nd. 100 estimated branded searches, +25% vs prior month. Share +7.8 points.

  3. 3.Clean Earth

    23.5%

    Moved from 2nd to 3rd. 80 estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.Bay Enviro Bins

    5.9%

    Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +3.2 points.

  5. 5.PortaSkip

    5.9%

    Moved from 4th to 5th. 20 estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between Clean Earth and its closest rivals

Every comparison with Clean Earth

4 comparisons

How has branded search demand for Clean Earth changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Clean Earth in New Zealand rose from 90 to 190.
  • Across the 12 months ending October 2026, Clean Earth’s share of searches among Napier waste management companies in New Zealand increased from 14.7% to 23.5%.
  • Across the 12 months ending October 2026, Clean Earth’s share of searches among Napier waste management companies in New Zealand peaked at 25.7% in May 2026 and was lowest at 14.7% in November 2025.

How did search popularity change for New Zealand Napier waste management companies in October 2026?

5 changes

  1. In October 2026, JJ’s Waste & Recycling overtook Clean Earth to rank 2nd among Napier waste management companies in New Zealand, with 29.4% of the searches.

  2. In October 2026, Bay Enviro Bins overtook PortaSkip to rank 4th among Napier waste management companies in New Zealand, with 5.9% of the searches.

  3. In October 2026, Clean Earth gained share of searches among Napier waste management companies in New Zealand, from 21.6% to 23.5%.

  4. In October 2026, Waste Management NZ lost share of searches among Napier waste management companies in New Zealand, from 48.6% to 35.3%.

  5. Estimated monthly branded searches for PortaSkip in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are Clean Earth’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Clean Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clean earth
  • clean earth napier

Do you work for Clean Earth? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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