Brandwave

How popular isClean Earth in search?

In August 2026, there were an estimated 30 branded searches for Clean Earth in New Zealand which held steady over the last 11 months. Clean Earth holds 3.5% estimated Share of Search among New Zealand napier waste management companies and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. JJ’s Waste & Recycling90.6%
  2. Clean Earth3.5%
  3. PortaSkip3.5%
  4. Bay Enviro Bins2.4%
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Which napier waste management companies compete with Clean Earth?

Clean Earth against napier waste management companies in New Zealand, by month

Share of Search by month for JJ’s Waste & Recycling, Clean Earth, PortaSkip, Bay Enviro Bins. The figures are in the table below the chart.

View monthly share of search table
MonthJJ’s Waste & RecyclingClean EarthPortaSkipBay Enviro Bins
Oct 202584.9%3.5%7%4.7%
Nov 202590%2.2%5.6%2.2%
Dec 202587.5%4.5%4.5%3.4%
Jan 202685.3%4.9%5.9%3.9%
Feb 202689%2.7%4.1%4.1%
Mar 202686.4%3.4%4.5%5.7%
Apr 202685.9%5.1%5.1%3.8%
May 202691.1%2.2%4.4%2.2%
Jun 202690.4%2.4%4.8%2.4%
Jul 202689.2%4.8%3.6%2.4%
Aug 202690.6%3.5%3.5%2.4%
Sep 2026————
  1. held 1st · 770 estimated branded searches · +4.1% vs prior month · +1.4 points

  2. 2.Clean Earth

    3.5%

    held 2nd · 30 estimated branded searches · -25% vs prior month · -1.3 points

  3. 3.PortaSkip

    3.5%

    held 3rd · 30 estimated branded searches · 0% vs prior month · -0.1 points

  4. held 4th · 20 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between Clean Earth and its closest rivals

How has branded search demand for Clean Earth changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Clean Earth in New Zealand held steady at 30.
  • Across the 11 months ending August 2026, Clean Earth’s estimated Share of Search among napier waste management companies in New Zealand peaked at 5.1% in April 2026 and was lowest at 2.2% in November 2025.
  • Across the 11 months ending August 2026, Clean Earth rose from 4th to 2nd among napier waste management companies in New Zealand.

How did search popularity change for New Zealand napier waste management companies in August 2026?

  1. In August 2026, JJ’s Waste & Recycling gained estimated Share of Search among napier waste management companies in New Zealand, from 89.2% to 90.6%.

  2. In August 2026, Clean Earth lost estimated Share of Search among napier waste management companies in New Zealand, from 4.8% to 3.5%.

  3. Estimated monthly branded searches for Bay Enviro Bins in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

  4. Estimated monthly branded searches for PortaSkip in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

How is Clean Earth measured?

Brandwave collects information about searches that people make online using Clean Earth’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • clean earth napier
  • clean earth waste management

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How the Brand Demand Index is measured

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Is Clean Earth your brand?

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