NZHL vs Total Mortgages:Which is more popular?
In September 2026, NZHL had more branded searches than Total Mortgages among Hamilton mortgage advisers in New Zealand. NZHL had about 180 branded searches, while Total Mortgages had 110. NZHL made up 30% of all Hamilton mortgage adviser searches we track, and Total Mortgages accounted for 18.3%. When we asked ChatGPT and Google AI Overviews about Hamilton mortgage advisers, Total Mortgages appeared in all three answers and NZHL in none.
Who do people search for more?
NZHL, about 64% more searches than Total Mortgages
Who does AI mention more?
Total Mortgages, mentioned in every answer we collected
Who does AI recommend more?
Total Mortgages, the only one of the two named
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Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, Total Mortgages appeared in all three answers. NZHL did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nest Home Loans3 of 3Named in 3 of 3 ChatGPT answers- Total Mortgages3 of 3Named in 3 of 3 ChatGPT answers
Quantum Finance & Insurance3 of 3Named in 3 of 3 ChatGPT answers
Global Finance1 of 3Named in 1 of 3 ChatGPT answers- NZHL0 of 3Named in 0 of 3 ChatGPT answers
My Mortgage0 of 3Named in 0 of 3 ChatGPT answers
Innovest0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Hamilton, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker hamilton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“refinance mortgage hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NZHL or Total Mortgages more popular in search?
This chart shows how often people search Google for NZHL and Total Mortgages by name. Each line represents a brand's share of searches for all seven Hamilton mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for NZHL, Total Mortgages. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Global Finance | Nest Home Loans | Total Mortgages | My Mortgage | Quantum Finance & Insurance | Innovest |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 10.6% | 13.6% | 25.8% | 6.1% | 6.1% | 1.5% |
| Nov 2025 | 36.9% | 10.8% | 13.8% | 21.5% | 7.7% | 7.7% | 1.5% |
| Dec 2025 | 40% | 8% | 14% | 22% | 8% | 6% | 2% |
| Jan 2026 | 34.6% | 15.4% | 9.6% | 21.2% | 9.6% | 7.7% | 1.9% |
| Feb 2026 | 36.1% | 11.5% | 11.5% | 23% | 8.2% | 8.2% | 1.6% |
| Mar 2026 | 30.3% | 10.6% | 13.6% | 21.2% | 15.2% | 7.6% | 1.5% |
| Apr 2026 | 35.8% | 15.1% | 9.4% | 20.8% | 9.4% | 5.7% | 3.8% |
| May 2026 | 31.1% | 13.1% | 11.5% | 23% | 8.2% | 8.2% | 4.9% |
| Jun 2026 | 27.9% | 11.5% | 14.8% | 23% | 13.1% | 8.2% | 1.6% |
| Jul 2026 | 36.2% | 15.5% | 15.5% | 19% | 6.9% | 5.2% | 1.7% |
| Aug 2026 | 31.7% | 17.5% | 17.5% | 17.5% | 7.9% | 6.3% | 1.6% |
| Sep 2026 | 30% | 20% | 18.3% | 18.3% | 8.3% | 3.3% | 1.7% |
How has the NZHL and Total Mortgages comparison changed over the last 12 months?
3 findings
- NZHL was ahead of Total Mortgages in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NZHL’s share of searches among Hamilton mortgage advisers in New Zealand moved from 36.4% to 30%, and its estimated monthly branded searches moved from 240 to 180.
- Across the 12 months ending September 2026, Total Mortgages’ share of searches among Hamilton mortgage advisers in New Zealand moved from 25.8% to 18.3%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026?
2 changes
In September 2026, Total Mortgages gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%.
In September 2026, NZHL lost share of searches among Hamilton mortgage advisers in New Zealand, from 31.7% to 30%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using NZHL’s and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZHL
8 branded search terms
- nzhl
- nzhl hamilton
- nzhl home loans
- nzhl karaka
- nzhl ormiston
- nzhl whakatane
- nzhl whangarei
- nzhl whitmore
Total Mortgages
2 branded search terms
- total mortgages
- totalmortgage
Other head-to-heads among Hamilton mortgage advisers
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