Brandwave

Bridgman Eyecare vs Specsavers:Which is more popular in New Zealand?

In October 2026, Specsavers had more branded searches than Bridgman Eyecare among Dunedin optometrists in New Zealand. Specsavers had about 3,030 branded searches, while Bridgman Eyecare had 380. Specsavers made up 57.6% of all Dunedin optometrist searches we track, and Bridgman Eyecare accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about Dunedin optometrists, both Bridgman Eyecare and Specsavers appeared in all four answers. Bridgman Eyecare was mentioned before Specsavers in every answer.

Among Dunedin optometrists in New Zealand in October 2026

Who do people search for more?

Specsavers, about 8 searches for every 1 for Bridgman Eyecare

Specsavers 3K searchesBridgman Eyecare 380 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bridgman Eyecare in 4 of 4Specsavers in 4 of 4

Who does AI recommend more?

Bridgman Eyecare, named ahead of Specsavers in every answer

Bridgman Eyecare first in 3Specsavers never first

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Top Dunedin optometrists in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Bridgman Eyecare and Specsavers showed up in all four answers. Bridgman Eyecare was listed before Specsavers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bridgman Eyecare1st
  2. Milburn & Neill Optometrists2nd
  3. Specsavers3rd
  4. OPSM4th
  5. Stewart Caithness Gray Optometrists5th
  6. Matthews Eyecare6th
  7. Bailey Nelson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specsavers4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bridgman Eyecare4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • OPSM3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Milburn & Neill Optometrists3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stewart Caithness Gray Optometrists1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Matthews Eyecare1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bailey Nelson0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Dunedin optometrists

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bridgman Eyecare or Specsavers more popular in search?

This chart shows how often people search Google for Bridgman Eyecare and Specsavers by name. Each line represents a brand's share of searches for all seven Dunedin optometrists we track, month by month, from searches in New Zealand.

Bridgman Eyecare and Specsavers among Dunedin optometrists in New Zealand, by month

Share of searches by month for Specsavers, Bridgman Eyecare. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecsaversOPSMBailey NelsonBridgman EyecareStewart Caithness Gray OptometristsMatthews EyecareMilburn & Neill Optometrists
Nov 202558.1%14.9%11%8.1%3.1%1.9%2.7%
Dec 202554.6%19.5%11.1%7.5%3.6%1.9%1.9%
Jan 202658.1%15.6%13.5%6.5%3.1%1.7%1.5%
Feb 202657.7%17.4%10.2%6.5%4%1.7%2.5%
Mar 202660%15.6%9.1%5.6%2.9%2%4.8%
Apr 202656.6%16.4%10%6.4%4%2.1%4.5%
May 202660%15.7%10%5.5%2.8%1.6%4.4%
Jun 202659.1%16.7%8.9%5.4%4.1%2.1%3.5%
Jul 202662.1%13.5%9.5%6.5%3.2%2.2%3%
Aug 202660.6%15.3%9.4%6.2%2.6%2.3%3.6%
Sep 202656.3%17.7%11.8%6.3%3%2%3%
Oct 202657.6%16.5%10.8%7.2%3%2.5%2.3%

How has branded search for Bridgman Eyecare and Specsavers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Dunedin optometrists in October 2026?

2 changes

  1. In October 2026, Specsavers gained share of searches among Dunedin optometrists in New Zealand, from 56.3% to 57.6%.

  2. In October 2026, Bridgman Eyecare gained share of searches among Dunedin optometrists in New Zealand, from 6.3% to 7.2%.

How are Bridgman Eyecare’s and Specsavers’ branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Bridgman Eyecare’s and Specsavers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bridgman Eyecare

2 branded search terms

  • bridgman eyecare
  • bridgman eyecare dunedin

Specsavers

20 branded search terms

  • spec savers richmond
  • specsavers
  • specsavers bayfair
  • specsavers cuba street
  • specsavers dunedin
  • specsavers eye test
  • specsavers frames
  • specsavers glasses
  • specsavers lambton
  • specsavers lunn ave
  • specsavers offers
  • specsavers opticians
  • specsavers optometrist
  • specsavers queen street
  • specsavers richmond
  • specsavers shirley
  • specsavers st lukes
  • specsavers sylvia park
  • specsavers the palms
  • specsavers westgate

How the Brand Demand Index is measured

Other head-to-heads among Dunedin optometrists

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