Brandwave

YouTube, Vimeo and Wistia:Which are most popular?

In September 2026, YouTube drew 99.8% of estimated branded searches across these three brands in New Zealand, ahead of Vimeo at 0.21%. When we checked with ChatGPT and Google AI Overviews, YouTube, Vimeo and Wistia showed up in every answer. Of all seven brands we track in video hosting platforms, YouTube was the most recommended, Vimeo was second and Wistia was third.

All three are video hosting platforms in New Zealand. See all video hosting platforms

Brands in this comparisonAny 10 or fewer published brands in New Zealand
  • YouTube
  • Vimeo
  • Wistia

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YouTube, Vimeo and Wistia in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, YouTube, Vimeo and Wistia appeared every time. Of all seven brands we track in video hosting platforms, YouTube was the most recommended, Vimeo was second and Wistia was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. YouTube1st
  2. Vimeo2nd
  3. Wistia3rd
  4. Bunny.net4th
  5. Cloudflare Stream5th
  6. Vidyard6th
  7. Mux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vimeo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wistia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bunny.net4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cloudflare Stream3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vidyard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about video hosting platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • YouTube
  • Vimeo
  • Wistia
YouTube, Vimeo and Wistia in New Zealand, by month

Share of searches by month for YouTube, Vimeo, Wistia. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeVimeoWistia
Oct 202599.8%0.21%<0.01%
Nov 202599.8%0.21%<0.01%
Dec 202599.8%0.17%<0.01%
Jan 202699.8%0.17%<0.01%
Feb 202699.8%0.17%<0.01%
Mar 202699.8%0.17%<0.01%
Apr 202699.8%0.17%<0.01%
May 202699.8%0.21%<0.01%
Jun 202699.8%0.2%<0.01%
Jul 202699.8%0.17%<0.01%
Aug 202699.8%0.17%<0.01%
Sep 202699.8%0.21%<0.01%

  1. 1.YouTube

    99.8%

    Held 1st. 3.4M estimated branded searches, -<0.01% vs prior month. Share 0 points.

  2. 2.Vimeo

    0.21%

    Held 2nd. 7K estimated branded searches, +19.6% vs prior month. Share 0 points.

  3. 3.Wistia

    <0.01%

    Held 3rd. 220 estimated branded searches, +15.8% vs prior month. Share 0 points.

How the Brand Demand Index is measured