So Good vs Vitasoy:Which is more popular?
In September 2026, Vitasoy had more branded searches than So Good among plant milk brands in New Zealand. Vitasoy had about 1,820 branded searches, while So Good had 410. Vitasoy made up 35.5% of all plant milk brand searches we track, and So Good accounted for 8%. When we asked ChatGPT and Google AI Overviews about plant milk brands, Vitasoy appeared in four of the five answers and So Good in three. So Good and Vitasoy were each mentioned first in two of the four answers.
Who do people search for more?
Vitasoy, about 4 searches for every 1 for So Good
Who does AI mention more?
Vitasoy, mentioned in 4 of 5 answers, So Good in 3
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top plant milk brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vitasoy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. So Good was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. So Good and Vitasoy were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vitasoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Boring Oat Milk3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
So Good3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oatly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Califia Farms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about plant milk brands
5 answers
Asked ChatGPT
“Which plant milk brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best plant milk brands in New Zealand?”
Asked ChatGPT
“What's the best plant milk brand in New Zealand for coffee and cereal?”
Searched Google, AI Overview
“oat milk nz”
Searched Google, AI Overview
“almond milk nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is So Good or Vitasoy more popular in search?
This chart shows how often people search Google for So Good and Vitasoy by name. Each line represents a brand's share of searches for all six plant milk brands we track, month by month, from searches in New Zealand.
Share of searches by month for Vitasoy, So Good. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vitasoy | Boring Oat Milk | Oatly | Alpro | So Good | Califia Farms |
|---|---|---|---|---|---|---|
| Oct 2025 | 25.4% | 35.4% | 17.6% | 12.8% | 8.3% | 0.5% |
| Nov 2025 | 22.2% | 41.8% | 16.1% | 11.2% | 8.1% | 0.49% |
| Dec 2025 | 25.5% | 33.2% | 16% | 16.6% | 8% | 0.62% |
| Jan 2026 | 29.2% | 32.6% | 15.5% | 11.6% | 10.6% | 0.46% |
| Feb 2026 | 25.1% | 26.8% | 30.1% | 10.5% | 7% | 0.5% |
| Mar 2026 | 27.7% | 30.5% | 23.5% | 10.2% | 7.7% | 0.44% |
| Apr 2026 | 29.7% | 31.3% | 19.6% | 11.5% | 7.4% | 0.45% |
| May 2026 | 30.2% | 29.7% | 22.2% | 9.9% | 7.4% | 0.63% |
| Jun 2026 | 36.2% | 26.1% | 18.9% | 9.8% | 8.4% | 0.48% |
| Jul 2026 | 36% | 29.2% | 17% | 8.9% | 8.5% | 0.41% |
| Aug 2026 | 33.9% | 28.9% | 20% | 8.3% | 8.5% | 0.41% |
| Sep 2026 | 35.5% | 32.9% | 11.9% | 11.3% | 8% | 0.39% |
How has the So Good and Vitasoy comparison changed over the last 12 months?
3 findings
- Vitasoy was ahead of So Good in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, So Good’s share of searches among plant milk brands in New Zealand moved from 8.3% to 8%, and its estimated monthly branded searches moved from 330 to 410.
- Across the 12 months ending September 2026, Vitasoy’s share of searches among plant milk brands in New Zealand moved from 25.4% to 35.5%, and its estimated monthly branded searches moved from 1K to 1.8K.
How did search popularity change for New Zealand plant milk brands in September 2026?
3 changes
In September 2026, Alpro overtook So Good to rank 4th among plant milk brands in New Zealand, with 11.3% of the searches.
In September 2026, Vitasoy gained share of searches among plant milk brands in New Zealand, from 33.9% to 35.5%.
Estimated monthly branded searches for So Good in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using So Good’s and Vitasoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plant milk brands
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