Sinch vs Twilio:Which is more popular?
In September 2026, Twilio had more branded searches than Sinch among communications API platforms in New Zealand. Twilio had about 1,600 branded searches, while Sinch had 390. Twilio made up 63.5% of all communications API platform searches we track, and Sinch accounted for 15.5%. When we asked ChatGPT and Google AI Overviews about communications API platforms, both Sinch and Twilio appeared in all five answers. Twilio was mentioned before Sinch in every answer.
Who do people search for more?
Twilio, about 4 searches for every 1 for Sinch
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Twilio, named ahead of Sinch in every answer
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Top communications API platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Sinch and Twilio showed up in all five answers. Twilio was listed before Sinch in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Twilio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sinch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Vonage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ClickSend2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Telnyx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Infobip1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about communications API platforms
5 answers
Asked ChatGPT
“Which communications API platform should I use in New Zealand?”
Asked ChatGPT
“What are the best communications API platforms in New Zealand?”
Asked ChatGPT
“What's the best communications API platform in New Zealand for app messaging?”
Searched Google, AI Overview
“best sms api”
Searched Google, AI Overview
“cpaas platforms”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Sinch or Twilio more popular in search?
This chart shows how often people search Google for Sinch and Twilio by name. Each line represents a brand's share of searches for all six communications API platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Twilio, Sinch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Twilio | Sinch | ClickSend | Telnyx | Vonage | Infobip |
|---|---|---|---|---|---|---|
| Oct 2025 | 64.8% | 13% | 13% | 4.5% | 3.6% | 1.2% |
| Nov 2025 | 61.9% | 15.2% | 10% | 6.7% | 4.3% | 1.9% |
| Dec 2025 | 66.3% | 13.3% | 10.7% | 5.6% | 3.6% | 0.51% |
| Jan 2026 | 61% | 15% | 12.2% | 6.6% | 3.3% | 1.9% |
| Feb 2026 | 65% | 13% | 10.6% | 6.9% | 2.8% | 1.6% |
| Mar 2026 | 64.8% | 13.3% | 10.9% | 7.2% | 3.1% | 0.68% |
| Apr 2026 | 66.2% | 13.6% | 11.1% | 4.9% | 3.1% | 1% |
| May 2026 | 67.6% | 11.4% | 11.4% | 6% | 2.5% | 1.1% |
| Jun 2026 | 67.1% | 11.3% | 11.3% | 6% | 3.2% | 1.1% |
| Jul 2026 | 61.1% | 10.3% | 10.3% | 15.4% | 2.3% | 0.64% |
| Aug 2026 | 62.7% | 15.3% | 12.5% | 6.7% | 2% | 0.78% |
| Sep 2026 | 63.5% | 15.5% | 12.7% | 5.6% | 2% | 0.79% |
How has the Sinch and Twilio comparison changed over the last 12 months?
3 findings
- Twilio was ahead of Sinch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sinch’s share of searches among communications API platforms in New Zealand moved from 13% to 15.5%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 12 months ending September 2026, Twilio’s share of searches among communications API platforms in New Zealand moved from 64.8% to 63.5%, and its estimated monthly branded searches held steady at 1.6K.
How did search popularity change for New Zealand communications API platforms in September 2026?
2 changes
In September 2026, Twilio gained share of searches among communications API platforms in New Zealand, from 62.7% to 63.5%.
Estimated monthly branded searches for Sinch in New Zealand rose 21.9% over 12 measured months, from 320 to 390 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sinch’s and Twilio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among communications API platforms
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