Sprocket Digital vs The Attention Seeker:Which is more popular in New Zealand?
In October 2026, The Attention Seeker had more branded searches than Sprocket Digital among performance and digital marketing agencies in New Zealand. The Attention Seeker had about 700 branded searches, while Sprocket Digital had 480. The Attention Seeker made up 23.6% of all performance and digital marketing agency searches we track, and Sprocket Digital accounted for 16.2%. When we asked ChatGPT and Google AI Overviews about performance and digital marketing agencies, Sprocket Digital appeared in one of the five answers and The Attention Seeker in none.
Who do people search for more?
The Attention Seeker, about 46% more searches than Sprocket Digital
Who does AI mention more?
Sprocket Digital, mentioned in 1 of 5 answers, The Attention Seeker in 0
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Top performance and digital marketing agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sprocket Digital was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Attention Seeker did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sprocket Digital1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Attention Seeker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PH Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Digital Influence0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pure SEO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ridiculous Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Web Wonks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Traction Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aro Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glasshouse Digital0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about performance and digital marketing agencies
5 answers
Asked ChatGPT
“Which performance digital marketing agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best performance digital marketing agencies in New Zealand?”
Asked ChatGPT
“What's the best performance digital marketing agency in New Zealand for more online leads?”
Searched Google, AI Overview
“digital marketing agency nz”
Searched Google, AI Overview
“growth marketing agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sprocket Digital or The Attention Seeker more popular in search?
This chart shows how often people search Google for Sprocket Digital and The Attention Seeker by name. Each line represents a brand's share of searches for all 13 performance and digital marketing agencies we track, month by month, from searches in New Zealand.
Share of searches by month for The Attention Seeker, Sprocket Digital. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Attention Seeker | Sprocket Digital | PH Digital | Digital Influence | Pure SEO | Ridiculous Digital | Web Wonks | Traction Marketing | Aro Digital | Glasshouse Digital | SEO Websites | Authentic Digital | Atlas Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 25.6% | 8.4% | 12.6% | 8.4% | 12.6% | 4.5% | 7.8% | 2.3% | 4.5% | 4.5% | 2.3% | 3.6% | 2.9% |
| Dec 2025 | 19.9% | 9.3% | 9.3% | 6.2% | 14.2% | 9.3% | 5.8% | 3.1% | 6.2% | 9.3% | 2.2% | 3.1% | 2.2% |
| Jan 2026 | 20.8% | 11.7% | 9.5% | 7.7% | 11.7% | 5.1% | 9.1% | 1.8% | 7.7% | 7.7% | 2.6% | 2.6% | 2.2% |
| Feb 2026 | 25.5% | 12% | 9.8% | 6.5% | 9.8% | 6.5% | 5.8% | 2.8% | 6.5% | 5.3% | 3.5% | 2.8% | 3.5% |
| Mar 2026 | 25.5% | 8% | 8% | 8% | 8% | 4.3% | 12.3% | 3.5% | 5.3% | 4.3% | 6.6% | 2.3% | 3.7% |
| Apr 2026 | 28.7% | 7.9% | 9.8% | 9.8% | 11.9% | 2.7% | 7.3% | 3.4% | 7.9% | 2.7% | 3.4% | 2.1% | 2.4% |
| May 2026 | 32.2% | 10% | 10% | 10% | 10% | 2.3% | 6.1% | 2.8% | 3.6% | 5.4% | 2.3% | 2.8% | 2.6% |
| Jun 2026 | 28.1% | 12.4% | 12.4% | 8.2% | 10.1% | 2.8% | 4.6% | 5.4% | 2.8% | 6.7% | 2.3% | 2.3% | 1.8% |
| Jul 2026 | 18.7% | 13.8% | 11.3% | 11.3% | 11.3% | 4.9% | 5.7% | 3.2% | 3.9% | 4.9% | 3.9% | 3.9% | 3.2% |
| Aug 2026 | 21.4% | 8.8% | 10.9% | 13.3% | 10.9% | 3.7% | 6.1% | 4.8% | 4.8% | 5.8% | 3.7% | 3.1% | 2.7% |
| Sep 2026 | 18.8% | 11.8% | 11.8% | 11.8% | 9.6% | 6.3% | 5.9% | 7.7% | 2.6% | 4% | 3.7% | 3.3% | 2.9% |
| Oct 2026 | 23.6% | 16.2% | 13.1% | 10.8% | 7.1% | 7.1% | 5.4% | 3.7% | 3% | 3% | 3% | 2.4% | 1.7% |
How has branded search for Sprocket Digital and The Attention Seeker changed in New Zealand over the last 12 months?
3 findings
- The Attention Seeker was ahead of Sprocket Digital in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Sprocket Digital’s share of searches among performance and digital marketing agencies in New Zealand moved from 8.4% to 16.2%, and its estimated monthly branded searches moved from 260 to 480.
- Across the 12 months ending October 2026, The Attention Seeker’s share of searches among performance and digital marketing agencies in New Zealand moved from 25.6% to 23.6%, and its estimated monthly branded searches moved from 790 to 700.
How did search popularity change for New Zealand performance and digital marketing agencies in October 2026?
2 changes
In October 2026, Sprocket Digital overtook Digital Influence and PH Digital to rank 2nd among performance and digital marketing agencies in New Zealand, with 16.2% of the searches.
In October 2026, The Attention Seeker gained share of searches among performance and digital marketing agencies in New Zealand, from 18.8% to 23.6%.
How are Sprocket Digital’s and The Attention Seeker’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Sprocket Digital’s and The Attention Seeker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sprocket Digital
1 branded search term
- sprocket digital
The Attention Seeker
6 branded search terms
- attn seeker
- attnseeker
- the attention seeker
- the attention seeker agency
- the attn seeker
- theattentionseeker
Other head-to-heads among performance and digital marketing agencies
- The Attention Seeker vs PH Digital: compare popularity
- The Attention Seeker vs Digital Influence: compare popularity
- The Attention Seeker vs Pure SEO: compare popularity
- Sprocket Digital vs PH Digital: compare popularity
- Sprocket Digital vs Digital Influence: compare popularity
- Sprocket Digital vs Pure SEO: compare popularity
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