Samsung vs Seagate:Which is more popular?
In September 2026, Seagate had more branded searches than Samsung among hard drive brands in New Zealand. Seagate had about 480 branded searches, while Samsung had 390. Seagate made up 44.4% of all hard drive brand searches we track, and Samsung accounted for 36.1%. When we asked ChatGPT and Google AI Overviews about hard drive brands, Seagate appeared in all five answers and Samsung in one. Seagate was mentioned before Samsung in every answer.
Who do people search for more?
Seagate, about 23% more searches than Samsung
Who does AI mention more?
Seagate, mentioned in every answer we collected
Who does AI recommend more?
Seagate, named ahead of Samsung in every answer
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Top hard drive brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Seagate appeared in all five answers. Samsung was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Seagate was listed before Samsung in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Western Digital1st- Seagate2nd
Samsung3rd
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Seagate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Western Digital4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Samsung1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hard drive brands
5 answers
Asked ChatGPT
“Which hard drive brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hard drive brands in New Zealand?”
Asked ChatGPT
“What's the best hard drive brand in New Zealand for more storage?”
Searched Google, AI Overview
“external hard drive”
Searched Google, AI Overview
“hard drive nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Samsung or Seagate more popular in search?
This chart shows how often people search Google for Samsung and Seagate by name. Each line represents a brand's share of searches for all three hard drive brands we track, month by month, from searches in New Zealand.
Share of searches by month for Seagate, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Seagate | Samsung | Western Digital |
|---|---|---|---|
| Oct 2025 | 45.3% | 33.3% | 21.4% |
| Nov 2025 | 43.1% | 35% | 21.9% |
| Dec 2025 | 49.3% | 33.8% | 16.9% |
| Jan 2026 | 48.1% | 24.4% | 27.5% |
| Feb 2026 | 43% | 21.5% | 35.6% |
| Mar 2026 | 43.9% | 29.5% | 26.5% |
| Apr 2026 | 45.7% | 30.2% | 24% |
| May 2026 | 51.4% | 22.5% | 26.1% |
| Jun 2026 | 47.7% | 24.6% | 27.7% |
| Jul 2026 | 41% | 33.3% | 25.6% |
| Aug 2026 | 43.5% | 36.6% | 19.8% |
| Sep 2026 | 44.4% | 36.1% | 19.4% |
How has the Samsung and Seagate comparison changed over the last 12 months?
3 findings
- Seagate was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among hard drive brands in New Zealand moved from 33.3% to 36.1%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Seagate’s share of searches among hard drive brands in New Zealand moved from 45.3% to 44.4%, and its estimated monthly branded searches moved from 530 to 480.
How did search popularity change for New Zealand hard drive brands in September 2026?
2 changes
In September 2026, Seagate gained share of searches among hard drive brands in New Zealand, from 43.5% to 44.4%.
In September 2026, Samsung lost share of searches among hard drive brands in New Zealand, from 36.6% to 36.1%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Samsung’s and Seagate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hard drive brands
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