Firewire vs Pyzel:Which is more popular?
In September 2026, Pyzel had more branded searches than Firewire among surfboard brands in New Zealand. Pyzel had about 160 branded searches, while Firewire had 140. Pyzel made up 30.2% of all surfboard brand searches we track, and Firewire accounted for 26.4%. When we asked ChatGPT and Google AI Overviews about surfboard brands, Firewire and Pyzel each appeared in two of the five answers. Firewire was mentioned before Pyzel in two out of three answers that named either.
Who do people search for more?
Pyzel, about 14% more searches than Firewire
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Firewire, named ahead of Pyzel in 2 of 3 answers
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Top surfboard brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Firewire was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pyzel was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Firewire was listed before Pyzel in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- JS Industries1st
- Firewire2nd
- Ocean & Earth2nd
Torq4th- Pyzel5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JS Industries4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Torq4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Pyzel2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Firewire2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ocean & Earth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surfboard brands
5 answers
Asked ChatGPT
“Which surfboard brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surfboard brands in New Zealand?”
Asked ChatGPT
“What's the best surfboard brand in New Zealand for a beginner surfer?”
Searched Google, AI Overview
“surfboard brands”
Searched Google, AI Overview
“surfboard nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Firewire or Pyzel more popular in search?
This chart shows how often people search Google for Firewire and Pyzel by name. Each line represents a brand's share of searches for all five surfboard brands we track, month by month, from searches in New Zealand.
Share of searches by month for Pyzel, Firewire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pyzel | Firewire | JS Industries | Torq | Ocean & Earth |
|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 25.9% | 20.4% | 20.4% | 3.7% |
| Nov 2025 | 24.7% | 23.3% | 19.2% | 30.1% | 2.7% |
| Dec 2025 | 30.3% | 22.4% | 18.4% | 26.3% | 2.6% |
| Jan 2026 | 27.7% | 27.7% | 14.9% | 27.7% | 2.1% |
| Feb 2026 | 31% | 31% | 16.7% | 20.2% | 1.2% |
| Mar 2026 | 28.6% | 39.8% | 17.3% | 13.3% | 1% |
| Apr 2026 | 33% | 33% | 21.6% | 11.3% | 1% |
| May 2026 | 35.7% | 39.8% | 17.3% | 6.1% | 1% |
| Jun 2026 | 40.5% | 28.4% | 18.9% | 10.8% | 1.4% |
| Jul 2026 | 37.3% | 28.8% | 18.6% | 13.6% | 1.7% |
| Aug 2026 | 36.2% | 36.2% | 15.5% | 10.3% | 1.7% |
| Sep 2026 | 30.2% | 26.4% | 20.8% | 20.8% | 1.9% |
How has the Firewire and Pyzel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Firewire took it in March 2026, Pyzel took it in June 2026.
- Across the 12 months ending September 2026, Firewire’s share of searches among surfboard brands in New Zealand moved from 25.9% to 26.4%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Pyzel’s share of searches among surfboard brands in New Zealand moved from 29.6% to 30.2%, and its estimated monthly branded searches held steady at 160.
How did search popularity change for New Zealand surfboard brands in September 2026?
2 changes
In September 2026, Firewire lost share of searches among surfboard brands in New Zealand, from 36.2% to 26.4%.
In September 2026, Pyzel lost share of searches among surfboard brands in New Zealand, from 36.2% to 30.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Firewire’s and Pyzel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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