BlendJet vs Ninja:Which is more popular?
In September 2026, Ninja had more branded searches than BlendJet among portable blender brands in New Zealand. Ninja had about 1,270 branded searches, while BlendJet had 110. Ninja made up 92% of all portable blender brand searches we track, and BlendJet accounted for 8%. When we asked ChatGPT and Google AI Overviews about portable blender brands, Ninja appeared in all five answers and BlendJet in two.
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Top portable blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ninja appeared in all five answers. BlendJet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews.
See every answer about portable blender brands
5 answers
Asked ChatGPT
“Which portable blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best portable blender brands in New Zealand?”
Asked ChatGPT
“What's the best portable blender brand in New Zealand for smoothies on the go?”
Searched Google, AI Overview
“best portable blender”
Searched Google, AI Overview
“portable smoothie blender”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BlendJet or Ninja more popular in search?
This chart shows how often people search Google for BlendJet and Ninja by name. Each line represents a brand's share of searches for all two portable blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Ninja, BlendJet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ninja | BlendJet |
|---|---|---|
| Oct 2025 | 84.5% | 15.5% |
| Nov 2025 | 87.6% | 12.4% |
| Dec 2025 | 85% | 15% |
| Jan 2026 | 88.2% | 11.8% |
| Feb 2026 | 89.4% | 10.6% |
| Mar 2026 | 87.9% | 12.1% |
| Apr 2026 | 91.2% | 8.8% |
| May 2026 | 92.7% | 7.3% |
| Jun 2026 | 92.7% | 7.3% |
| Jul 2026 | 93.3% | 6.7% |
| Aug 2026 | 91.2% | 8.8% |
| Sep 2026 | 92% | 8% |
How has the BlendJet and Ninja comparison changed over the last 12 months?
3 findings
- Ninja was ahead of BlendJet in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BlendJet’s share of searches among portable blender brands in New Zealand moved from 15.5% to 8%, and its estimated monthly branded searches moved from 170 to 110.
- Across the 12 months ending September 2026, Ninja’s share of searches among portable blender brands in New Zealand moved from 84.5% to 92%, and its estimated monthly branded searches moved from 930 to 1.3K.
How did search popularity change for New Zealand portable blender brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among portable blender brands in New Zealand, from 91.2% to 92%.
In September 2026, BlendJet lost share of searches among portable blender brands in New Zealand, from 8.8% to 8%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BlendJet’s and Ninja’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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