Brandwave

Fletcher Living vs Mike Greer Homes:Which is more popular in New Zealand?

In October 2026, Mike Greer Homes had more branded searches than Fletcher Living among property developers in New Zealand. Mike Greer Homes had about 1,900 branded searches, while Fletcher Living had 1,600. Mike Greer Homes made up 28.3% of all property developer searches we track, and Fletcher Living accounted for 23.8%. When we asked ChatGPT and Google AI Overviews about property developers, Mike Greer Homes appeared in two of the four answers and Fletcher Living in one. Fletcher Living and Mike Greer Homes were each mentioned first in one of the two answers.

Among property developers in New Zealand in October 2026

Who do people search for more?

Mike Greer Homes, about 19% more searches than Fletcher Living

Mike Greer Homes 1.9K searchesFletcher Living 1.6K searches

Who does AI mention more?

Mike Greer Homes, mentioned in 2 of 4 answers, Fletcher Living in 1

Mike Greer Homes in 2 of 4Fletcher Living in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Fletcher Living first in 1Mike Greer Homes first in 1

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Top property developers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mike Greer Homes was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Fletcher Living was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fletcher Living and Mike Greer Homes were each listed first in one of the two answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Todd Property1st
  2. Fletcher Living2nd
  3. Mike Greer Homes3rd
  4. Oakridge Homes4th
  5. Precinct Properties–
  6. Kiwi Property–
  7. Goodman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mike Greer Homes2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oakridge Homes2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Todd Property2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fletcher Living1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Precinct Properties0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kiwi Property0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Goodman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about property developers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fletcher Living or Mike Greer Homes more popular in search?

This chart shows how often people search Google for Fletcher Living and Mike Greer Homes by name. Each line represents a brand's share of searches for all seven property developer brands we track, month by month, from searches in New Zealand.

Fletcher Living and Mike Greer Homes among property developers in New Zealand, by month

Share of searches by month for Mike Greer Homes, Fletcher Living. The figures are in the table below the chart.

View monthly share of searches table
MonthMike Greer HomesFletcher LivingPrecinct PropertiesKiwi PropertyOakridge HomesGoodmanTodd Property
Nov 202528.1%22.2%15.2%22.2%6.9%4.6%0.82%
Dec 202531.4%26.4%14.5%14.5%7.9%4.3%0.83%
Jan 202631.2%31.2%13%11.4%9.4%3.4%0.52%
Feb 202633.3%26.4%13.9%12.2%8.2%5.4%0.56%
Mar 202629.8%29.8%12.4%12.4%8.9%6%0.62%
Apr 202633.2%26.3%13.8%12.2%8.2%5.4%0.97%
May 202641.7%22%11.6%11.6%8.3%4.5%0.35%
Jun 202635.9%23.5%12.4%10.9%10.9%5.9%0.5%
Jul 202637.1%20.5%16.6%11.3%9.2%5%0.38%
Aug 202633.5%18.5%18.5%15%8.3%5.5%0.58%
Sep 202634.9%23.3%12.8%12.8%8.6%7%0.73%
Oct 202628.3%23.8%19.4%13.1%8.8%5.8%0.75%

How has branded search for Fletcher Living and Mike Greer Homes changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand property developers in October 2026?

2 changes

  1. In October 2026, Fletcher Living gained share of searches among property developers in New Zealand, from 23.3% to 23.8%.

  2. In October 2026, Mike Greer Homes lost share of searches among property developers in New Zealand, from 34.9% to 28.3%.

How are Fletcher Living’s and Mike Greer Homes’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fletcher Living’s and Mike Greer Homes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fletcher Living

1 branded search term

  • fletcher living

Mike Greer Homes

1 branded search term

  • mike greer homes

How the Brand Demand Index is measured

Other head-to-heads among property developers

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