Brandwave

Hutchwilco vs Spinlock:Which is more popular?

In September 2026, Hutchwilco had more branded searches than Spinlock among life jacket brands in New Zealand. Hutchwilco had about 1,180 branded searches, while Spinlock had 100. Hutchwilco made up 86.8% of all life jacket brand searches we track, and Spinlock accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about life jacket brands, Hutchwilco appeared in all four answers and Spinlock in two. Hutchwilco was mentioned before Spinlock in every answer.

Among life jacket brands in New Zealand in September 2026

Who do people search for more?

Hutchwilco, about 12 searches for every 1 for Spinlock

Hutchwilco 1.2K searchesSpinlock 100 searches

Who does AI mention more?

Hutchwilco, mentioned in every answer we collected

Hutchwilco in 4 of 4Spinlock in 2 of 4

Who does AI recommend more?

Hutchwilco, named ahead of Spinlock in every answer

Hutchwilco first in 3Spinlock never first

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Top life jacket brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hutchwilco appeared in all four answers. Spinlock was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hutchwilco was listed before Spinlock in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hutchwilco1st
  2. Baltic2nd
  3. Spinlock3rd
  4. Line 74th
  5. Stormy–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hutchwilco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Baltic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Spinlock2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Line 72 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stormy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about life jacket brands

4 answers

  • Asked ChatGPT

    “Which life jacket brand should I buy in New Zealand?”

    1. 1Hutchwilco
    2. 2Baltic
    3. 3Line 7

  • Asked ChatGPT

    “What are the best life jacket brands in New Zealand?”

    1. 1Hutchwilco
    2. 2Spinlock
    3. 3Baltic
    4. 4Line 7

  • Asked ChatGPT

    “What's the best life jacket brand in New Zealand for boating safety?”

    1. 1Hutchwilco
    2. 2Spinlock
    3. 3Baltic

  • Searched Google, AI Overview

    “life vest nz”

    1. 1Hutchwilco

  • Searched Google, AI Overview

    “safety vest nz”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Hutchwilco or Spinlock more popular in search?

This chart shows how often people search Google for Hutchwilco and Spinlock by name. Each line represents a brand's share of searches for all five life jacket brands we track, month by month, from searches in New Zealand.

Hutchwilco and Spinlock among life jacket brands in New Zealand, by month

Share of searches by month for Hutchwilco, Spinlock. The figures are in the table below the chart.

View monthly share of searches table
MonthHutchwilcoSpinlockBalticLine 7Stormy
Oct 202587%6.5%4.9%0.81%0.81%
Nov 202587.4%6.6%4.4%1.1%0.55%
Dec 202591%3.6%3.6%1.4%0.45%
Jan 202691%3.2%3.6%1.8%0.45%
Feb 202690.2%5.3%3%0.75%0.75%
Mar 202684.9%9.5%4%0.79%0.79%
Apr 202682.4%10.9%5%0.84%0.84%
May 202684.7%9.9%3.8%0.76%0.76%
Jun 202682.2%11.1%4.4%1.1%1.1%
Jul 202682.3%8.9%6.3%1.3%1.3%
Aug 202681.6%10.2%6.1%1%1%
Sep 202686.8%7.4%4.4%0.74%0.74%

How has the Hutchwilco and Spinlock comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand life jacket brands in September 2026?

2 changes

  1. In September 2026, Hutchwilco gained share of searches among life jacket brands in New Zealand, from 81.6% to 86.8%.

  2. In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Hutchwilco’s and Spinlock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hutchwilco

2 branded search terms

  • hutchwilco
  • hutchwilco life jacket

Spinlock

2 branded search terms

  • spinlock
  • spinlock life jacket

How the Brand Demand Index is measured

Other head-to-heads among life jacket brands

Creator with pink hair and a pink jacket

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