Baltic vs Spinlock:Which is more popular?
In September 2026, Spinlock had more branded searches than Baltic among life jacket brands in New Zealand. Spinlock had about 100 branded searches, while Baltic had 60. Spinlock made up 7.4% of all life jacket brand searches we track, and Baltic accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about life jacket brands, Baltic appeared in three of the four answers and Spinlock in two. Spinlock was mentioned before Baltic in two out of three answers.
Who do people search for more?
Spinlock, about 67% more searches than Baltic
Who does AI mention more?
Baltic, mentioned in 3 of 4 answers, Spinlock in 2
Who does AI recommend more?
Spinlock, named ahead of Baltic in 2 of 3 answers
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Top life jacket brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Baltic was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Spinlock was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Spinlock was listed before Baltic in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Hutchwilco1st- Baltic2nd
- Spinlock3rd
Line 74th- Stormy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hutchwilco4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Baltic3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Spinlock2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Line 72 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stormy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about life jacket brands
4 answers
Asked ChatGPT
“Which life jacket brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best life jacket brands in New Zealand?”
Asked ChatGPT
“What's the best life jacket brand in New Zealand for boating safety?”
Searched Google, AI Overview
“life vest nz”
Searched Google, AI Overview
“safety vest nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Baltic or Spinlock more popular in search?
This chart shows how often people search Google for Baltic and Spinlock by name. Each line represents a brand's share of searches for all five life jacket brands we track, month by month, from searches in New Zealand.
Share of searches by month for Spinlock, Baltic. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hutchwilco | Spinlock | Baltic | Line 7 | Stormy |
|---|---|---|---|---|---|
| Oct 2025 | 87% | 6.5% | 4.9% | 0.81% | 0.81% |
| Nov 2025 | 87.4% | 6.6% | 4.4% | 1.1% | 0.55% |
| Dec 2025 | 91% | 3.6% | 3.6% | 1.4% | 0.45% |
| Jan 2026 | 91% | 3.2% | 3.6% | 1.8% | 0.45% |
| Feb 2026 | 90.2% | 5.3% | 3% | 0.75% | 0.75% |
| Mar 2026 | 84.9% | 9.5% | 4% | 0.79% | 0.79% |
| Apr 2026 | 82.4% | 10.9% | 5% | 0.84% | 0.84% |
| May 2026 | 84.7% | 9.9% | 3.8% | 0.76% | 0.76% |
| Jun 2026 | 82.2% | 11.1% | 4.4% | 1.1% | 1.1% |
| Jul 2026 | 82.3% | 8.9% | 6.3% | 1.3% | 1.3% |
| Aug 2026 | 81.6% | 10.2% | 6.1% | 1% | 1% |
| Sep 2026 | 86.8% | 7.4% | 4.4% | 0.74% | 0.74% |
How has the Baltic and Spinlock comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Baltic took it in January 2026, Spinlock took it in February 2026.
- Across the 12 months ending September 2026, Baltic’s share of searches among life jacket brands in New Zealand moved from 4.9% to 4.4%, and its estimated monthly branded searches held steady at 60.
- Across the 12 months ending September 2026, Spinlock’s share of searches among life jacket brands in New Zealand moved from 6.5% to 7.4%, and its estimated monthly branded searches moved from 80 to 100.
How did search popularity change for New Zealand life jacket brands in September 2026?
2 changes
In September 2026, Spinlock lost share of searches among life jacket brands in New Zealand, from 10.2% to 7.4%.
In September 2026, Baltic lost share of searches among life jacket brands in New Zealand, from 6.1% to 4.4%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Baltic’s and Spinlock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among life jacket brands
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