Brandwave

Davey vs Grundfos:Which is more popular?

In September 2026, Grundfos had more branded searches than Davey among water pumps in New Zealand. Grundfos had about 480 branded searches, while Davey had 210. Grundfos made up 57.8% of all water pump searches we track, and Davey accounted for 25.3%. When we asked ChatGPT and Google AI Overviews about water pumps, Grundfos appeared in four of the five answers and Davey in three. Davey was mentioned before Grundfos in two out of three answers.

Among water pumps in New Zealand in September 2026

Who do people search for more?

Grundfos, about 2 searches for every 1 for Davey

Grundfos 480 searchesDavey 210 searches

Who does AI mention more?

Grundfos, mentioned in 4 of 5 answers, Davey in 3

Grundfos in 4 of 5Davey in 3 of 5

Who does AI recommend more?

Davey, named ahead of Grundfos in 2 of 3 answers

Davey first in 2Grundfos first in 1

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Top water pumps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grundfos was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Davey was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Davey was listed before Grundfos in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Davey1st
  2. Grundfos2nd
  3. DAB3rd
  4. Lowara4th
  5. Pedrollo5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Grundfos4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Davey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DAB3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lowara2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pedrollo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about water pumps

5 answers
  • Asked ChatGPT

    “Which water pump brand should I buy in New Zealand?”

    1. 1Davey
    2. 2Grundfos
    3. 3DAB
    4. 4Lowara
  • Asked ChatGPT

    “What are the best water pump brands in New Zealand?”

    1. 1Davey
    2. 2Grundfos
    3. 3DAB
    4. 4Lowara
    5. 5Pedrollo
  • Asked ChatGPT

    “What's the best water pump brand in New Zealand for reliable water pressure?”

    1. 1Grundfos
    2. 2Davey
    3. 3DAB
  • Searched Google, AI Overview

    “house water pump nz”

    1. 1Grundfos
  • Searched Google, AI Overview

    “water pump for farm”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Davey or Grundfos more popular in search?

    This chart shows how often people search Google for Davey and Grundfos by name. Each line represents a brand's share of searches for all five water pumps we track, month by month, from searches in New Zealand.

    Davey and Grundfos among water pumps in New Zealand, by month

    Share of searches by month for Grundfos, Davey. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGrundfosDaveyDABLowaraPedrollo
    Oct 202560.2%26.5%7.1%4.1%2%
    Nov 202553.9%29.2%10.1%4.5%2.2%
    Dec 202549.2%32.3%10.8%4.6%3.1%
    Jan 202659%26%9%4%2%
    Feb 202663.4%22.6%7.5%3.2%3.2%
    Mar 202666.7%19.4%8.3%3.7%1.9%
    Apr 202657.8%25.3%10.8%4.8%1.2%
    May 202657.8%25.3%10.8%3.6%2.4%
    Jun 202662.1%22.1%11.6%3.2%1.1%
    Jul 202667.8%16.1%10.3%4.6%1.1%
    Aug 202663.4%22.6%9.7%3.2%1.1%
    Sep 202657.8%25.3%13.3%2.4%1.2%

    How has the Davey and Grundfos comparison changed over the last 12 months?

    3 findings
    • Grundfos was ahead of Davey in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Davey’s share of searches among water pumps in New Zealand moved from 26.5% to 25.3%, and its estimated monthly branded searches moved from 260 to 210.
    • Across the 12 months ending September 2026, Grundfos’ share of searches among water pumps in New Zealand moved from 60.2% to 57.8%, and its estimated monthly branded searches moved from 590 to 480.

    How did search popularity change for New Zealand water pumps in September 2026?

    2 changes
    1. In September 2026, Davey gained share of searches among water pumps in New Zealand, from 22.6% to 25.3%.

    2. In September 2026, Grundfos lost share of searches among water pumps in New Zealand, from 63.4% to 57.8%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Davey’s and Grundfos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Davey

    1 branded search term

    • davey pumps

    Grundfos

    1 branded search term

    • grundfos

    How the Brand Demand Index is measured

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