Enya vs Kala:Which is more popular?
In September 2026, Enya had more branded searches than Kala among ukulele brands in New Zealand. Enya had about 1,600 branded searches, while Kala had 280. Enya made up 79.2% of all ukulele brand searches we track, and Kala accounted for 13.9%. When we asked ChatGPT and Google AI Overviews about ukulele brands, Kala appeared in four of the five answers and Enya in three. Kala was mentioned before Enya in every answer.
Who do people search for more?
Enya, about 6 searches for every 1 for Kala
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Top ukulele brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kala was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Enya was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kala was listed before Enya in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ukulele brands
5 answers
Asked ChatGPT
“Which ukulele brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ukulele brands in New Zealand?”
Asked ChatGPT
“What's the best ukulele brand in New Zealand for beginner players?”
Searched Google, AI Overview
“ukulele for beginners”
Searched Google, AI Overview
“concert ukulele nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Enya or Kala more popular in search?
This chart shows how often people search Google for Enya and Kala by name. Each line represents a brand's share of searches for all four ukulele brands we track, month by month, from searches in New Zealand.
Share of searches by month for Enya, Kala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Enya | Kala | Lanikai | Cordoba |
|---|---|---|---|---|
| Oct 2025 | 86.3% | 9.2% | 4.2% | 0.3% |
| Nov 2025 | 78.8% | 13.8% | 5.9% | 1.5% |
| Dec 2025 | 76.9% | 14.9% | 6.7% | 1.4% |
| Jan 2026 | 78.4% | 13.7% | 6.9% | 0.98% |
| Feb 2026 | 80.8% | 12.6% | 5.1% | 1.5% |
| Mar 2026 | 80.9% | 14.5% | 3.8% | 0.85% |
| Apr 2026 | 88.4% | 7.6% | 3.4% | 0.61% |
| May 2026 | 81.5% | 13.3% | 4.3% | 0.86% |
| Jun 2026 | 81.2% | 13.2% | 3.8% | 1.7% |
| Jul 2026 | 80.5% | 14.4% | 3.8% | 1.3% |
| Aug 2026 | 78.8% | 16.7% | 3% | 1.5% |
| Sep 2026 | 79.2% | 13.9% | 5.4% | 1.5% |
How has the Enya and Kala comparison changed over the last 12 months?
3 findings
- Enya was ahead of Kala in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enya’s share of searches among ukulele brands in New Zealand moved from 86.3% to 79.2%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, Kala’s share of searches among ukulele brands in New Zealand moved from 9.2% to 13.9%, and its estimated monthly branded searches moved from 310 to 280.
How did search popularity change for New Zealand ukulele brands in September 2026?
2 changes
In September 2026, Kala lost share of searches among ukulele brands in New Zealand, from 16.7% to 13.9%.
Estimated monthly branded searches for Enya in New Zealand fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Enya’s and Kala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ukulele brands
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