Colorsteel vs Continuous Group:Which is more popular?
In September 2026, Colorsteel had more branded searches than Continuous Group among gutter and spouting brands in New Zealand. Colorsteel had about 4,320 branded searches, while Continuous Group had 1,510. Colorsteel made up 55.2% of all gutter and spouting brand searches we track, and Continuous Group accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about gutter and spouting brands, Colorsteel appeared in all five answers and Continuous Group in three. Colorsteel was mentioned before Continuous Group in three out of five answers.
Who do people search for more?
Colorsteel, about 3 searches for every 1 for Continuous Group
Who does AI mention more?
Colorsteel, mentioned in every answer we collected
Who does AI recommend more?
Colorsteel, named ahead of Continuous Group in 3 of 5 answers
Follow Colorsteel vs Continuous Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gutter and spouting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Colorsteel appeared in all five answers. Continuous Group was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Colorsteel was listed before Continuous Group in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Marley1st
Colorsteel2nd
Continuous Group3rd
Stratco4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gutter and spouting brands
5 answers
Asked ChatGPT
“Which gutter and spouting brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gutter and spouting brands in New Zealand?”
Asked ChatGPT
“What's the best gutter and spouting brand in New Zealand for a new roof gutter?”
Searched Google, AI Overview
“spouting nz”
Searched Google, AI Overview
“gutter and spouting brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Colorsteel or Continuous Group more popular in search?
This chart shows how often people search Google for Colorsteel and Continuous Group by name. Each line represents a brand's share of searches for all four gutter and spouting brands we track, month by month, from searches in New Zealand.
Share of searches by month for Colorsteel, Continuous Group. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colorsteel | Continuous Group | Marley | Stratco |
|---|---|---|---|---|
| Oct 2025 | 56.9% | 18.1% | 12% | 13.1% |
| Nov 2025 | 53.2% | 20.2% | 15.1% | 11.5% |
| Dec 2025 | 52.3% | 17.1% | 17.5% | 13% |
| Jan 2026 | 53.2% | 20.4% | 16.1% | 10.3% |
| Feb 2026 | 55.7% | 19.6% | 15.1% | 9.6% |
| Mar 2026 | 58.6% | 18.6% | 13.9% | 8.9% |
| Apr 2026 | 55% | 18.3% | 16.3% | 10.4% |
| May 2026 | 57.8% | 17.9% | 15.6% | 8.6% |
| Jun 2026 | 57% | 17.9% | 16.4% | 8.6% |
| Jul 2026 | 54.7% | 18.9% | 17.4% | 9.1% |
| Aug 2026 | 55.3% | 19.6% | 16% | 9.2% |
| Sep 2026 | 55.2% | 19.3% | 16.2% | 9.3% |
How has the Colorsteel and Continuous Group comparison changed over the last 12 months?
3 findings
- Colorsteel was ahead of Continuous Group in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Colorsteel’s share of searches among gutter and spouting brands in New Zealand moved from 56.9% to 55.2%, and its estimated monthly branded searches moved from 5.7K to 4.3K.
- Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand moved from 18.1% to 19.3%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
How did search popularity change for New Zealand gutter and spouting brands in September 2026?
2 changes

Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Colorsteel’s and Continuous Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Colorsteel
9 branded search terms
- colorsteel
- colorsteel colours
- colorsteel dridex
- colorsteel flashing
- colorsteel flaxpod
- colorsteel ironsand
- colorsteel karaka
- colorsteel scoria
- flaxpod colorsteel
Continuous Group
2 branded search terms
- continuous group
- continuous spouting
Other head-to-heads among gutter and spouting brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.