Brandwave

Colorsteel vs Continuous Group:Which is more popular?

In September 2026, Colorsteel had more branded searches than Continuous Group among gutter and spouting brands in New Zealand. Colorsteel had about 4,320 branded searches, while Continuous Group had 1,510. Colorsteel made up 55.2% of all gutter and spouting brand searches we track, and Continuous Group accounted for 19.3%. When we asked ChatGPT and Google AI Overviews about gutter and spouting brands, Colorsteel appeared in all five answers and Continuous Group in three. Colorsteel was mentioned before Continuous Group in three out of five answers.

Among gutter and spouting brands in New Zealand in September 2026

Who do people search for more?

Colorsteel, about 3 searches for every 1 for Continuous Group

Colorsteel 4.3K searchesContinuous Group 1.5K searches

Who does AI mention more?

Colorsteel, mentioned in every answer we collected

Colorsteel in 5 of 5Continuous Group in 3 of 5

Who does AI recommend more?

Colorsteel, named ahead of Continuous Group in 3 of 5 answers

Colorsteel first in 3Continuous Group first in 2

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Top gutter and spouting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Colorsteel appeared in all five answers. Continuous Group was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Colorsteel was listed before Continuous Group in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Marley1st
  2. Colorsteel2nd
  3. Continuous Group3rd
  4. Stratco4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gutter and spouting brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Colorsteel or Continuous Group more popular in search?

This chart shows how often people search Google for Colorsteel and Continuous Group by name. Each line represents a brand's share of searches for all four gutter and spouting brands we track, month by month, from searches in New Zealand.

Colorsteel and Continuous Group among gutter and spouting brands in New Zealand, by month

Share of searches by month for Colorsteel, Continuous Group. The figures are in the table below the chart.

View monthly share of searches table
MonthColorsteelContinuous GroupMarleyStratco
Oct 202556.9%18.1%12%13.1%
Nov 202553.2%20.2%15.1%11.5%
Dec 202552.3%17.1%17.5%13%
Jan 202653.2%20.4%16.1%10.3%
Feb 202655.7%19.6%15.1%9.6%
Mar 202658.6%18.6%13.9%8.9%
Apr 202655%18.3%16.3%10.4%
May 202657.8%17.9%15.6%8.6%
Jun 202657%17.9%16.4%8.6%
Jul 202654.7%18.9%17.4%9.1%
Aug 202655.3%19.6%16%9.2%
Sep 202655.2%19.3%16.2%9.3%

How has the Colorsteel and Continuous Group comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand gutter and spouting brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

  2. Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Colorsteel’s and Continuous Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Colorsteel

9 branded search terms

  • colorsteel
  • colorsteel colours
  • colorsteel dridex
  • colorsteel flashing
  • colorsteel flaxpod
  • colorsteel ironsand
  • colorsteel karaka
  • colorsteel scoria
  • flaxpod colorsteel

Continuous Group

2 branded search terms

  • continuous group
  • continuous spouting

How the Brand Demand Index is measured

Other head-to-heads among gutter and spouting brands

Creator with pink hair and a pink jacket

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