How popular isContinuous Group?
In September 2026, people searched for Continuous Group by name about 1,510 times in New Zealand, a 16.6% decrease from the previous year. These searches made up 19.3% of all New Zealand gutter and spouting brand searches, placing Continuous Group second out of four brands. When we asked both ChatGPT and Google AI Overviews about gutter and spouting brands, Continuous Group appeared in three of the five answers and was the third most recommended of the four.
Continuous Group is the second most searched of 4 competitors and the third most recommended in AI answers.
ColorsteelShare of searches 55.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Continuous GroupShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MarleyShare of searches 16.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
StratcoShare of searches 9.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Follow Continuous Group and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top gutter and spouting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Continuous Group was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Continuous Group is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Marley1st
Colorsteel2nd
Continuous Group3rd
Stratco4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Colorsteel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Marley5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Continuous Group3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stratco1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gutter and spouting brands
5 answers
Asked ChatGPT
“Which gutter and spouting brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gutter and spouting brands in New Zealand?”
Asked ChatGPT
“What's the best gutter and spouting brand in New Zealand for a new roof gutter?”
Searched Google, AI Overview
“spouting nz”
Searched Google, AI Overview
“gutter and spouting brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which gutter and spouting brands compete with Continuous Group?
Share of searches by month for Colorsteel, Continuous Group, Marley, Stratco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Colorsteel | Continuous Group | Marley | Stratco |
|---|---|---|---|---|
| Oct 2025 | 56.9% | 18.1% | 12% | 13.1% |
| Nov 2025 | 53.2% | 20.2% | 15.1% | 11.5% |
| Dec 2025 | 52.3% | 17.1% | 17.5% | 13% |
| Jan 2026 | 53.2% | 20.4% | 16.1% | 10.3% |
| Feb 2026 | 55.7% | 19.6% | 15.1% | 9.6% |
| Mar 2026 | 58.6% | 18.6% | 13.9% | 8.9% |
| Apr 2026 | 55% | 18.3% | 16.3% | 10.4% |
| May 2026 | 57.8% | 17.9% | 15.6% | 8.6% |
| Jun 2026 | 57% | 17.9% | 16.4% | 8.6% |
| Jul 2026 | 54.7% | 18.9% | 17.4% | 9.1% |
| Aug 2026 | 55.3% | 19.6% | 16% | 9.2% |
| Sep 2026 | 55.2% | 19.3% | 16.2% | 9.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.2% | 4.3K | -1.8% | -0.1 points | |
| 2, held 2nd | 19.3% | 1.5K | -3.2% | -0.3 points | |
| 3, held 3rd | 16.2% | 1.3K | 0% | +0.3 points | |
| 4, held 4th | 9.3% | 730 | 0% | +0.2 points |
55.2%
Held 1st. 4.3K estimated branded searches, -1.8% vs prior month. Share -0.1 points.
19.3%
Held 2nd. 1.5K estimated branded searches, -3.2% vs prior month. Share -0.3 points.
3.
Marley16.2%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Stratco9.3%
Held 4th. 730 estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare popularity between Continuous Group and its closest rivals
Every comparison with Continuous Group
3 comparisons
How has branded search demand for Continuous Group changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Continuous Group in New Zealand fell from 1.8K to 1.5K.
- Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand increased from 18.1% to 19.3%.
- Across the 12 months ending September 2026, Continuous Group’s share of searches among gutter and spouting brands in New Zealand peaked at 20.4% in January 2026 and was lowest at 17.1% in December 2025.
How did search popularity change for New Zealand gutter and spouting brands in September 2026?
3 changes

Stratco’s share of searches among gutter and spouting brands in New Zealand has gained ground for 3 months in a row, from 8.6% to 9.3% in September 2026.

Estimated monthly branded searches for Colorsteel in New Zealand fell 24.2% over 12 measured months, from 5.7K to 4.3K in September 2026.

Estimated monthly branded searches for Continuous Group in New Zealand fell 16.6% over 12 measured months, from 1.8K to 1.5K in September 2026.
How are Continuous Group’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Continuous Group’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- continuous group
- continuous spouting
Do you work for Continuous Group? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Continuous Group your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.