Brandwave

Adobe Firefly vs Claid AI:Which is more popular?

In September 2026, Claid AI had more branded searches than Adobe Firefly among AI product photography tools in New Zealand. Claid AI had about 90,500 branded searches, while Adobe Firefly had 2,950. Claid AI made up 95.1% of all AI product photography tool searches we track, and Adobe Firefly accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about AI product photography tools, Adobe Firefly and Claid AI each appeared in two of the five answers. Claid AI was mentioned before Adobe Firefly in two out of three answers that named either.

Among AI product photography tools in New Zealand in September 2026

Who do people search for more?

Claid AI, about 31 searches for every 1 for Adobe Firefly

Claid AI 90.5K searchesAdobe Firefly 3K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Adobe Firefly in 2 of 5Claid AI in 2 of 5

Who does AI recommend more?

Claid AI, named ahead of Adobe Firefly in 2 of 3 answers

Claid AI first in 2Adobe Firefly first in 1

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Top AI product photography tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adobe Firefly was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Claid AI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Claid AI was listed before Adobe Firefly in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Photoroom1st
  2. Pebblely2nd
  3. Flair AI3rd
  4. Adobe Firefly4th
  5. Claid AI5th
  6. Pixelcut6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Photoroom5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pebblely5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Flair AI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pixelcut3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Claid AI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Adobe Firefly2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about AI product photography tools

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adobe Firefly or Claid AI more popular in search?

This chart shows how often people search Google for Adobe Firefly and Claid AI by name. Each line represents a brand's share of searches for all six AI product photography tools we track, month by month, from searches in New Zealand.

Adobe Firefly and Claid AI among AI product photography tools in New Zealand, by month

Share of searches by month for Claid AI, Adobe Firefly. The figures are in the table below the chart.

View monthly share of searches table
MonthClaid AIAdobe FireflyPhotoroomPebblelyPixelcutFlair AI
Oct 202585.7%6.1%3.3%3.2%1.7%0.13%
Nov 202583.2%7.2%3.9%3.7%1.7%0.26%
Dec 202580%8.7%4%4.8%2.5%0.11%
Jan 202684.5%6.2%3.5%3.3%2.5%0.08%
Feb 202690.5%4.4%2.1%1.6%1.4%0.02%
Mar 202695.5%2.6%0.79%0.76%0.36%0.03%
Apr 202695.6%2.5%0.8%0.76%0.27%0.03%
May 202696.2%2.1%0.74%0.63%0.24%0.05%
Jun 202696.4%2.1%0.66%0.63%0.21%0.01%
Jul 202695%3.1%0.96%0.62%0.25%0.02%
Aug 202695.7%2.6%0.8%0.63%0.25%<0.01%
Sep 202695.1%3.1%0.79%0.76%0.24%0.02%

How has the Adobe Firefly and Claid AI comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand AI product photography tools in September 2026?

2 changes

  1. In September 2026, Adobe Firefly gained share of searches among AI product photography tools in New Zealand, from 2.6% to 3.1%.

  2. In September 2026, Claid AI lost share of searches among AI product photography tools in New Zealand, from 95.7% to 95.1%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Adobe Firefly’s and Claid AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adobe Firefly

2 branded search terms

  • adobe firefly
  • adobefirefly

Claid AI

2 branded search terms

  • claid ai
  • claidai

How the Brand Demand Index is measured

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