Trainual vs Waybook:Which is more popular?
In September 2026, Trainual had more branded searches than Waybook among process documentation platforms in New Zealand. Trainual had about 50 branded searches, while Waybook had 30. Trainual made up 0.22% of all process documentation platform searches we track, and Waybook accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about process documentation platforms, Trainual and Waybook each appeared in three of the five answers. Trainual was mentioned before Waybook in every answer that named either.
Who do people search for more?
Trainual, about 67% more searches than Waybook
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Trainual, named ahead of Waybook in 3 of 3 answers
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Top process documentation platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trainual and Waybook were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trainual was listed before Waybook in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Process Street1st
- Trainual2nd
SweetProcess3rd
Confluence4th
Notion5th- Waybook6th
FlowShare7th
Guidde–
Iorad–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about process documentation platforms
5 answers
Asked ChatGPT
“Which process documentation platform should I use in New Zealand?”
Asked ChatGPT
“What are the best process documentation platforms in New Zealand?”
Asked ChatGPT
“What's the best process documentation platform in New Zealand for step by step guides?”
Searched Google, AI Overview
“process documentation tools”
Searched Google, AI Overview
“workflow documentation software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Trainual or Waybook more popular in search?
This chart shows how often people search Google for Trainual and Waybook by name. Each line represents a brand's share of searches for all nine process documentation platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Trainual, Waybook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Notion | Confluence | Guidde | Process Street | SweetProcess | Trainual | Waybook | Iorad | FlowShare |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 17.8% | 4% | 0.28% | 0.2% | 0.44% | 0.04% | 0.04% | 0.04% |
| Nov 2025 | 73.6% | 20.6% | 4.7% | 0.33% | 0.33% | 0.23% | 0.09% | 0.09% | 0.05% |
| Dec 2025 | 76.5% | 17.3% | 5.2% | 0.42% | 0.12% | 0.3% | 0.06% | 0.06% | 0.06% |
| Jan 2026 | 80.3% | 15% | 3.7% | 0.29% | 0.21% | 0.37% | 0.04% | 0.08% | 0.04% |
| Feb 2026 | 83.2% | 12.8% | 3.1% | 0.25% | 0.18% | 0.32% | 0.04% | 0.04% | 0.04% |
| Mar 2026 | 80.8% | 15% | 3.4% | 0.24% | 0.1% | 0.31% | 0.03% | 0.07% | 0.03% |
| Apr 2026 | 81% | 15.3% | 3.1% | 0.21% | 0.08% | 0.3% | 0.04% | 0.04% | 0.04% |
| May 2026 | 77.4% | 17.8% | 4% | 0.2% | 0.12% | 0.28% | 0.04% | 0.08% | 0.04% |
| Jun 2026 | 77.5% | 17.8% | 4% | 0.2% | 0.12% | 0.28% | 0.04% | 0.04% | 0.04% |
| Jul 2026 | 79.8% | 15.1% | 4.2% | 0.17% | 0.17% | 0.38% | 0.08% | 0.08% | 0.04% |
| Aug 2026 | 69.6% | 16.2% | 13.2% | 0.15% | 0.33% | 0.33% | 0.15% | 0.04% | 0.04% |
| Sep 2026 | 67.6% | 15.7% | 15.7% | 0.22% | 0.22% | 0.22% | 0.13% | 0.09% | 0.04% |
How has the Trainual and Waybook comparison changed over the last 12 months?
3 findings
- Trainual was ahead of Waybook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trainual’s share of searches among process documentation platforms in New Zealand moved from 0.44% to 0.22%, and its estimated monthly branded searches moved from 110 to 50.
- Across the 12 months ending September 2026, Waybook’s share of searches among process documentation platforms in New Zealand moved from 0.04% to 0.13%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand process documentation platforms in September 2026?
2 changes
In September 2026, Trainual fell from 5th to 6th among process documentation platforms in New Zealand.
Estimated monthly branded searches for Waybook in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trainual’s and Waybook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among process documentation platforms
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