Trade Me vs Worn Label Society:Which is more popular?
In September 2026, Trade Me had more branded searches than Worn Label Society among resale fashion platforms in New Zealand. Trade Me had about 320 branded searches, while Worn Label Society had 170. Trade Me made up 0.44% of all resale fashion platform searches we track, and Worn Label Society accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Trade Me appeared in all five answers and Worn Label Society in two. Trade Me was mentioned before Worn Label Society in every answer.
Who do people search for more?
Trade Me, about 88% more searches than Worn Label Society
Who does AI mention more?
Trade Me, mentioned in every answer we collected
Who does AI recommend more?
Trade Me, named ahead of Worn Label Society in every answer
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Top resale fashion platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Trade Me appeared in all five answers. Worn Label Society was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Trade Me was listed before Worn Label Society in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Depop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Trade Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Designer Wardrobe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Worn Label Society2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vinted0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vestiaire Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about resale fashion platforms
5 answers
Asked ChatGPT
“Which resale fashion platform should I use in New Zealand?”
Asked ChatGPT
“What are the best resale fashion platforms in New Zealand?”
Asked ChatGPT
“What's the best resale fashion platform in New Zealand for secondhand clothes?”
Searched Google, AI Overview
“buy secondhand clothes online”
Searched Google, AI Overview
“secondhand clothing marketplace”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Trade Me or Worn Label Society more popular in search?
This chart shows how often people search Google for Trade Me and Worn Label Society by name. Each line represents a brand's share of searches for all seven resale fashion platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Trade Me, Worn Label Society. The figures are in the table below the chart.
View monthly share of searches table
| Month | Designer Wardrobe | Depop | Vinted | The RealReal | Vestiaire Collective | Trade Me | Worn Label Society |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 24.6% | 4.9% | 1.6% | 0.65% | 0.53% | 0.28% |
| Nov 2025 | 67.5% | 24.7% | 4.9% | 1.6% | 0.53% | 0.44% | 0.29% |
| Dec 2025 | 66.3% | 24.2% | 5.9% | 2.1% | 0.64% | 0.52% | 0.42% |
| Jan 2026 | 61.7% | 27.7% | 6.7% | 2.4% | 0.73% | 0.48% | 0.32% |
| Feb 2026 | 58.4% | 32% | 6.3% | 1.7% | 0.69% | 0.56% | 0.3% |
| Mar 2026 | 58.3% | 31.9% | 6.4% | 1.9% | 0.56% | 0.69% | 0.2% |
| Apr 2026 | 62.1% | 27.9% | 6.8% | 2% | 0.6% | 0.49% | 0.21% |
| May 2026 | 58.5% | 32% | 6.4% | 1.8% | 0.57% | 0.57% | 0.2% |
| Jun 2026 | 54.3% | 29.7% | 13.3% | 1.7% | 0.35% | 0.43% | 0.19% |
| Jul 2026 | 55.5% | 30.5% | 11.1% | 1.7% | 0.44% | 0.53% | 0.29% |
| Aug 2026 | 56.8% | 31.1% | 9.3% | 1.9% | 0.45% | 0.37% | 0.19% |
| Sep 2026 | 55.6% | 30.4% | 11.1% | 1.7% | 0.53% | 0.44% | 0.23% |
How has the Trade Me and Worn Label Society comparison changed over the last 12 months?
3 findings
- Trade Me was ahead of Worn Label Society in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Trade Me’s share of searches among resale fashion platforms in New Zealand moved from 0.53% to 0.44%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 12 months ending September 2026, Worn Label Society’s share of searches among resale fashion platforms in New Zealand moved from 0.28% to 0.23%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand resale fashion platforms in September 2026?
2 changes
Estimated monthly branded searches for Worn Label Society in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
Estimated monthly branded searches for Trade Me in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Trade Me’s and Worn Label Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Trade Me
1 branded search term
- trade me clothing
Worn Label Society
1 branded search term
- worn label society
Other head-to-heads among resale fashion platforms
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