Traction Marketing vs Web Wonks:Which is more popular by branded search in New Zealand?
In August 2026, Traction Marketing had more branded searches than Web Wonks among performance and digital marketing agencies in New Zealand. Traction Marketing was estimated to have 140 branded searches compared to Web Wonks’ 110, and held a 4.7% Share of Search versus Web Wonks’ 3.7%.
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Which is more popular in search, Traction Marketing or Web Wonks?
SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Traction Marketing, Web Wonks. The figures are in the table below the chart.
View monthly share of search table
| Month | The Attention Seeker | Digital Influence | PH Digital | Pure SEO | Sprocket Digital | Glasshouse Digital | Aro Digital | Traction Marketing | Ridiculous Digital | SEO Websites | Web Wonks | Atlas Digital | Authentic Digital |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 6.8% | 10.4% | 15.6% | 6.8% | 6.8% | 6.8% | 2.9% | 2.9% | 2.3% | 4.5% | 4.2% | 3.6% |
| Nov 2025 | 26.2% | 8.5% | 12.8% | 13.1% | 8.5% | 4.6% | 4.6% | 2.3% | 4.6% | 2.3% | 5.6% | 3.3% | 3.6% |
| Dec 2025 | 19.9% | 6.1% | 10.8% | 14.3% | 9.1% | 9.1% | 6.5% | 3% | 9.1% | 2.2% | 3.9% | 3% | 3% |
| Jan 2026 | 21.7% | 7.9% | 10.1% | 12% | 12% | 7.9% | 8.2% | 1.9% | 5.2% | 2.6% | 5.2% | 2.6% | 2.6% |
| Feb 2026 | 26.6% | 6.5% | 10% | 10% | 12% | 5.3% | 6.8% | 2.8% | 6.5% | 3.5% | 3.5% | 3.8% | 2.8% |
| Mar 2026 | 27.2% | 8.2% | 8.6% | 8.4% | 8.2% | 4.4% | 5.6% | 3.6% | 4.4% | 6.7% | 8.2% | 4.4% | 2.3% |
| Apr 2026 | 29.8% | 9.7% | 10% | 12.2% | 7.9% | 2.7% | 8.2% | 3.3% | 2.7% | 3.3% | 5.2% | 2.7% | 2.1% |
| May 2026 | 33.8% | 9.8% | 10.1% | 10.4% | 9.8% | 5.3% | 3.5% | 2.8% | 2.3% | 2.3% | 4.3% | 2.8% | 2.8% |
| Jun 2026 | 29.1% | 8.2% | 12.6% | 10.1% | 12.4% | 6.7% | 2.8% | 5.4% | 2.8% | 2.3% | 2.8% | 2.3% | 2.3% |
| Jul 2026 | 20.4% | 11.2% | 11.6% | 11.9% | 13.7% | 4.9% | 3.9% | 3.2% | 4.9% | 3.9% | 3.2% | 3.5% | 3.9% |
| Aug 2026 | 22% | 13.2% | 11.9% | 11.2% | 8.8% | 5.8% | 5.1% | 4.7% | 3.7% | 3.7% | 3.7% | 3.1% | 3.1% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Traction Marketing and Web Wonks comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Traction Marketing took it in June 2026.
- Across the 11 months ending August 2026, Traction Marketing’s estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 2.9% to 4.7%, and its estimated monthly branded searches moved from 90 to 140.
- Across the 11 months ending August 2026, Web Wonks’ estimated Share of Search among performance and digital marketing agencies in New Zealand moved from 4.5% to 3.7%, and its estimated monthly branded searches moved from 140 to 110.
How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?
2 changes
In August 2026, Traction Marketing overtook Atlas Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%.
In August 2026, Web Wonks overtook Atlas Digital to rank 11th among performance and digital marketing agencies in New Zealand, at 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Traction Marketing’s and Web Wonks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Traction Marketing
1 branded search term
- Traction Marketing
Web Wonks
1 branded search term
- Web Wonks
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.