Brandwave

The Web Guys vs White Rabbit:Which is more popular?

In September 2026, White Rabbit had more branded searches than The Web Guys among Auckland web design agencies in New Zealand. White Rabbit had about 500 branded searches, while The Web Guys had 470. White Rabbit made up 44.2% of all Auckland web design agency searches we track, and The Web Guys accounted for 41.6%. When we asked ChatGPT and Google AI Overviews about Auckland web design agencies, The Web Guys appeared in all three answers and White Rabbit in none.

Among Auckland web design agencies in New Zealand in September 2026

Who do people search for more?

White Rabbit, about 6% more searches than The Web Guys

White Rabbit 500 searchesThe Web Guys 470 searches

Who does AI mention more?

The Web Guys, mentioned in every answer we collected

The Web Guys in 3 of 3White Rabbit in 0 of 3

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Top Auckland web design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Web Guys appeared in all three answers. White Rabbit did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland web design agencies

3 answers

  • Asked ChatGPT

    “Which web design agency should I hire in Auckland, New Zealand?”

    1. 1The Web Guys

  • Asked ChatGPT

    “What are the best web design agencies in Auckland, New Zealand?”

    1. 1The Web Guys
    2. 2Kiwi Web Design

  • Asked ChatGPT

    “What's the best web design agency in Auckland, New Zealand for a new website?”

    1. 1The Web Guys

  • Searched Google, AI Overview

    “web design auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “website designers auckland”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is The Web Guys or White Rabbit more popular in search?

This chart shows how often people search Google for The Web Guys and White Rabbit by name. Each line represents a brand's share of searches for all five Auckland web design agencies we track, month by month, from searches in New Zealand.

The Web Guys and White Rabbit among Auckland web design agencies in New Zealand, by month

Share of searches by month for White Rabbit, The Web Guys. The figures are in the table below the chart.

View monthly share of searches table
MonthWhite RabbitThe Web GuysKiwi Web DesignClaristoneUltimate Web Designs
Oct 202539.9%37.9%20.9%0.65%0.65%
Nov 202530.7%52.3%16.1%0.5%0.5%
Dec 202534.5%50%14.2%0.68%0.68%
Jan 202639.4%38.5%20.2%0.96%0.96%
Feb 202637.7%50%10.4%0.94%0.94%
Mar 202643.5%42.6%12.2%0.87%0.87%
Apr 202632.3%51.6%13.5%1.9%0.65%
May 202636%49.6%12.2%0.72%1.4%
Jun 202645.5%41.8%10%1.8%0.91%
Jul 202635.7%43.8%18.8%0.89%0.89%
Aug 202645.9%39.4%12.8%0.92%0.92%
Sep 202644.2%41.6%12.4%0.88%0.88%

How has the The Web Guys and White Rabbit comparison changed over the last 12 months?

3 findings
  • The lead changed hands 8 times in the 12 months ending September 2026: The Web Guys took it in November 2025, White Rabbit took it in January 2026, The Web Guys took it in February 2026, White Rabbit took it in March 2026, The Web Guys took it in April 2026, White Rabbit took it in June 2026, The Web Guys took it in July 2026, White Rabbit took it in August 2026.
  • Across the 12 months ending September 2026, The Web Guys’ share of searches among Auckland web design agencies in New Zealand moved from 37.9% to 41.6%, and its estimated monthly branded searches moved from 580 to 470.
  • Across the 12 months ending September 2026, White Rabbit’s share of searches among Auckland web design agencies in New Zealand moved from 39.9% to 44.2%, and its estimated monthly branded searches moved from 610 to 500.

How did search popularity change for New Zealand Auckland web design agencies in September 2026?

2 changes

  1. In September 2026, The Web Guys gained share of searches among Auckland web design agencies in New Zealand, from 39.4% to 41.6%.

  2. In September 2026, White Rabbit lost share of searches among Auckland web design agencies in New Zealand, from 45.9% to 44.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using The Web Guys’ and White Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Web Guys

2 branded search terms

  • the web guys
  • the web guys nz

White Rabbit

3 branded search terms

  • white rabbit
  • white rabbit agency
  • white rabbit design

How the Brand Demand Index is measured

Other head-to-heads among Auckland web design agencies

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