Brandwave

How popular isWhite Rabbit?

In September 2026, people searched for White Rabbit by name about 1,330 times in New Zealand, an 18.4% decrease from the previous year. These searches made up 44.2% of all New Zealand Auckland web design agency searches, placing White Rabbit first out of five agencies. When we asked both ChatGPT and Google AI Overviews about Auckland web design agencies, White Rabbit did not appear in any of the answers.

Search and AI answers in September 2026

White Rabbit is the most searched of 5 competitors.

  1. White RabbitShare of searches 44.2%Mentioned in 0 of 3 AI answers
  2. The Web GuysShare of searches 41.6%Mentioned in 3 of 3 AI answers
  3. Kiwi Web DesignShare of searches 12.4%Mentioned in 1 of 3 AI answers
  4. ClaristoneShare of searches 0.88%Mentioned in 0 of 3 AI answers
  5. Ultimate Web DesignsShare of searches 0.88%Mentioned in 0 of 3 AI answers
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Top Auckland web design agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions, White Rabbit did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Auckland web design agencies

3 answers

  • Asked ChatGPT

    “Which web design agency should I hire in Auckland, New Zealand?”

    1. 1The Web Guys

  • Asked ChatGPT

    “What are the best web design agencies in Auckland, New Zealand?”

    1. 1The Web Guys
    2. 2Kiwi Web Design

  • Asked ChatGPT

    “What's the best web design agency in Auckland, New Zealand for a new website?”

    1. 1The Web Guys

  • Searched Google, AI Overview

    “web design auckland”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “website designers auckland”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which Auckland web design agencies compete with White Rabbit?

White Rabbit against Auckland web design agencies in New Zealand, by month

Share of searches by month for White Rabbit, The Web Guys, Kiwi Web Design. The figures are in the table below the chart.

View monthly share of searches table
MonthWhite RabbitThe Web GuysKiwi Web DesignClaristoneUltimate Web Designs
Oct 202539.9%37.9%20.9%0.65%0.65%
Nov 202530.7%52.3%16.1%0.5%0.5%
Dec 202534.5%50%14.2%0.68%0.68%
Jan 202639.4%38.5%20.2%0.96%0.96%
Feb 202637.7%50%10.4%0.94%0.94%
Mar 202643.5%42.6%12.2%0.87%0.87%
Apr 202632.3%51.6%13.5%1.9%0.65%
May 202636%49.6%12.2%0.72%1.4%
Jun 202645.5%41.8%10%1.8%0.91%
Jul 202635.7%43.8%18.8%0.89%0.89%
Aug 202645.9%39.4%12.8%0.92%0.92%
Sep 202644.2%41.6%12.4%0.88%0.88%

  1. 1.White Rabbit

    44.2%

    Held 1st. 500 estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.The Web Guys

    41.6%

    Held 2nd. 470 estimated branded searches, +9.3% vs prior month. Share +2.1 points.

  3. 3.Kiwi Web Design

    12.4%

    Held 3rd. 140 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Claristone

    0.88%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Ultimate Web Designs

    0.88%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between White Rabbit and its closest rivals

Every comparison with White Rabbit

2 comparisons

How has branded search demand for White Rabbit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for White Rabbit in New Zealand fell from 1.6K to 1.3K.
  • Across the 12 months ending September 2026, White Rabbit’s share of searches among Auckland web design agencies in New Zealand increased from 39.9% to 44.2%.
  • Across the 12 months ending September 2026, White Rabbit’s share of searches among Auckland web design agencies in New Zealand peaked at 45.9% in August 2026 and was lowest at 30.7% in November 2025.

How did search popularity change for New Zealand Auckland web design agencies in September 2026?

3 changes

  1. In September 2026, The Web Guys gained share of searches among Auckland web design agencies in New Zealand, from 39.4% to 41.6%.

  2. In September 2026, White Rabbit lost share of searches among Auckland web design agencies in New Zealand, from 45.9% to 44.2%.

  3. Estimated monthly branded searches for Kiwi Web Design in New Zealand fell 56.3% over 12 measured months, from 320 to 140 in September 2026.

How are White Rabbit’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using White Rabbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • white rabbit
  • white rabbit agency
  • white rabbit design

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How the Brand Demand Index is measured

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