Claristone vs White Rabbit:Which is more popular by branded search in New Zealand?
In August 2026, White Rabbit had more branded searches than Claristone among auckland web design agencies in New Zealand. White Rabbit was estimated to have 40 branded searches compared to Claristone’s 10, and held a 12.9% Share of Search versus Claristone’s 3.2%.
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Which is more popular in search, Claristone or White Rabbit?
Compare Auckland web design agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for White Rabbit, Claristone. The figures are in the table below the chart.
View monthly share of search table
| Month | Kiwi Web Design | Ultimate Web Designs | White Rabbit | Claristone |
|---|---|---|---|---|
| Oct 2025 | 81.3% | 8.3% | 8.3% | 2.1% |
| Nov 2025 | 81.3% | 10.4% | 6.3% | 2.1% |
| Dec 2025 | 72.2% | 13.9% | 11.1% | 2.8% |
| Jan 2026 | 57.8% | 33.3% | 6.7% | 2.2% |
| Feb 2026 | 58.6% | 27.6% | 10.3% | 3.4% |
| Mar 2026 | 58.3% | 25% | 13.9% | 2.8% |
| Apr 2026 | 53.1% | 32.7% | 8.2% | 6.1% |
| May 2026 | 38.9% | 55.6% | 3.7% | 1.9% |
| Jun 2026 | 30.4% | 60.9% | 4.3% | 4.3% |
| Jul 2026 | 50% | 44.2% | 3.8% | 1.9% |
| Aug 2026 | 54.8% | 29% | 12.9% | 3.2% |
| Sep 2026 | — | — | — | — |
How has the Claristone and White Rabbit comparison changed over the last 12 months?
3 findings
- White Rabbit was ahead of Claristone in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Claristone’s estimated Share of Search among auckland web design agencies in New Zealand moved from 2.1% to 3.2%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, White Rabbit’s estimated Share of Search among auckland web design agencies in New Zealand moved from 8.3% to 12.9%, and its estimated monthly branded searches held steady at 40.
How did search popularity change for New Zealand auckland web design agencies in August 2026?
2 changes

In August 2026, White Rabbit gained estimated Share of Search among auckland web design agencies in New Zealand, from 3.8% to 12.9%.

In August 2026, Claristone gained estimated Share of Search among auckland web design agencies in New Zealand, from 1.9% to 3.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Claristone’s and White Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Claristone
1 branded search term
- claristone
White Rabbit
3 branded search terms
- white rabbit agency
- white rabbit design
- white rabbit web design

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.