Kiwi Web Design vs White Rabbit:Which is more popular?
In September 2026, White Rabbit had more branded searches than Kiwi Web Design among Auckland web design agencies in New Zealand. White Rabbit had about 500 branded searches, while Kiwi Web Design had 140. White Rabbit made up 44.2% of all Auckland web design agency searches we track, and Kiwi Web Design accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about Auckland web design agencies, Kiwi Web Design appeared in one of the three answers and White Rabbit in none.
Who do people search for more?
White Rabbit, about 4 searches for every 1 for Kiwi Web Design
Who does AI mention more?
Kiwi Web Design, mentioned in 1 of 3 answers, White Rabbit in 0
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Top Auckland web design agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Kiwi Web Design was mentioned in one out of three: in one of the three ChatGPT answers. White Rabbit did not appear in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
The Web Guys3 of 3Named in 3 of 3 ChatGPT answers- Kiwi Web Design1 of 3Named in 1 of 3 ChatGPT answers
- White Rabbit0 of 3Named in 0 of 3 ChatGPT answers
Claristone0 of 3Named in 0 of 3 ChatGPT answers
Ultimate Web Designs0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Auckland web design agencies
3 answers
Asked ChatGPT
“Which web design agency should I hire in Auckland, New Zealand?”
Asked ChatGPT
“What are the best web design agencies in Auckland, New Zealand?”
Asked ChatGPT
“What's the best web design agency in Auckland, New Zealand for a new website?”
Searched Google, AI Overview
“web design auckland”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“website designers auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Kiwi Web Design or White Rabbit more popular in search?
This chart shows how often people search Google for Kiwi Web Design and White Rabbit by name. Each line represents a brand's share of searches for all five Auckland web design agencies we track, month by month, from searches in New Zealand.
Share of searches by month for White Rabbit, Kiwi Web Design. The figures are in the table below the chart.
View monthly share of searches table
| Month | White Rabbit | The Web Guys | Kiwi Web Design | Claristone | Ultimate Web Designs |
|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 37.9% | 20.9% | 0.65% | 0.65% |
| Nov 2025 | 30.7% | 52.3% | 16.1% | 0.5% | 0.5% |
| Dec 2025 | 34.5% | 50% | 14.2% | 0.68% | 0.68% |
| Jan 2026 | 39.4% | 38.5% | 20.2% | 0.96% | 0.96% |
| Feb 2026 | 37.7% | 50% | 10.4% | 0.94% | 0.94% |
| Mar 2026 | 43.5% | 42.6% | 12.2% | 0.87% | 0.87% |
| Apr 2026 | 32.3% | 51.6% | 13.5% | 1.9% | 0.65% |
| May 2026 | 36% | 49.6% | 12.2% | 0.72% | 1.4% |
| Jun 2026 | 45.5% | 41.8% | 10% | 1.8% | 0.91% |
| Jul 2026 | 35.7% | 43.8% | 18.8% | 0.89% | 0.89% |
| Aug 2026 | 45.9% | 39.4% | 12.8% | 0.92% | 0.92% |
| Sep 2026 | 44.2% | 41.6% | 12.4% | 0.88% | 0.88% |
How has the Kiwi Web Design and White Rabbit comparison changed over the last 12 months?
3 findings
- White Rabbit was ahead of Kiwi Web Design in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kiwi Web Design’s share of searches among Auckland web design agencies in New Zealand moved from 20.9% to 12.4%, and its estimated monthly branded searches moved from 320 to 140.
- Across the 12 months ending September 2026, White Rabbit’s share of searches among Auckland web design agencies in New Zealand moved from 39.9% to 44.2%, and its estimated monthly branded searches moved from 610 to 500.
How did search popularity change for New Zealand Auckland web design agencies in September 2026?
2 changes
In September 2026, White Rabbit lost share of searches among Auckland web design agencies in New Zealand, from 45.9% to 44.2%.
Estimated monthly branded searches for Kiwi Web Design in New Zealand fell 56.3% over 12 measured months, from 320 to 140 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Kiwi Web Design’s and White Rabbit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kiwi Web Design
1 branded search term
- kiwi web design
White Rabbit
3 branded search terms
- white rabbit
- white rabbit agency
- white rabbit design
Other head-to-heads among Auckland web design agencies
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