The Pier Hotel vs Zephyr Restaurant:Which is more popular?
In September 2026, The Pier Hotel had more branded searches than Zephyr Restaurant among Kaikōura restaurants in New Zealand. The Pier Hotel had about 4,710 branded searches, while Zephyr Restaurant had 260. The Pier Hotel made up 58.7% of all Kaikōura restaurant searches we track, and Zephyr Restaurant accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Kaikōura restaurants, Zephyr Restaurant appeared in all four answers and The Pier Hotel in three. Zephyr Restaurant was mentioned before The Pier Hotel in two out of three answers.
Who do people search for more?
The Pier Hotel, about 18 searches for every 1 for Zephyr Restaurant
Who does AI mention more?
Zephyr Restaurant, mentioned in every answer we collected
Who does AI recommend more?
Zephyr Restaurant, named ahead of The Pier Hotel in 2 of 3 answers
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Top Kaikōura restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Zephyr Restaurant appeared in all four answers. The Pier Hotel was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Zephyr Restaurant was listed before The Pier Hotel in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zephyr Restaurant4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- The Pier Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kaikōura Seafood BBQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Black Rabbit Pizza2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- The Whaler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hiku0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Kaikōura restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Kaikōura, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Kaikōura, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Kaikōura, New Zealand for a seafood meal?”
Searched Google, AI Overview
“kaikoura restaurants”
Searched Google, AI Overview
“kaikoura dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is The Pier Hotel or Zephyr Restaurant more popular in search?
This chart shows how often people search Google for The Pier Hotel and Zephyr Restaurant by name. Each line represents a brand's share of searches for all six Kaikōura restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for The Pier Hotel, Zephyr Restaurant. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Pier Hotel | Black Rabbit Pizza | The Whaler | Hiku | Kaikōura Seafood BBQ | Zephyr Restaurant |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 26.8% | 6.2% | 3.9% | 4.4% | 3.6% |
| Nov 2025 | 56.6% | 26.6% | 5.4% | 3.1% | 5.3% | 2.9% |
| Dec 2025 | 53.1% | 30.4% | 5.5% | 3.3% | 5% | 2.7% |
| Jan 2026 | 55.9% | 26.2% | 5.8% | 4% | 5.2% | 2.9% |
| Feb 2026 | 60.1% | 25.5% | 4.2% | 2.5% | 4.2% | 3.4% |
| Mar 2026 | 56.3% | 26.6% | 5.3% | 3.9% | 4.4% | 3.6% |
| Apr 2026 | 56.2% | 24.6% | 6.5% | 4.4% | 5% | 3.3% |
| May 2026 | 51.9% | 25.2% | 7.4% | 6% | 5.2% | 4.2% |
| Jun 2026 | 52.5% | 20% | 10.6% | 7.4% | 5.2% | 4.2% |
| Jul 2026 | 55% | 20.1% | 8.4% | 7.8% | 4.8% | 3.9% |
| Aug 2026 | 57.1% | 18.6% | 8.7% | 7.6% | 4.8% | 3.2% |
| Sep 2026 | 58.7% | 20% | 7.5% | 5.7% | 4.9% | 3.2% |
How has the The Pier Hotel and Zephyr Restaurant comparison changed over the last 12 months?
3 findings
- The Pier Hotel was ahead of Zephyr Restaurant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Pier Hotel’s share of searches among Kaikōura restaurants in New Zealand moved from 55% to 58.7%, and its estimated monthly branded searches moved from 6K to 4.7K.
- Across the 12 months ending September 2026, Zephyr Restaurant’s share of searches among Kaikōura restaurants in New Zealand moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 390 to 260.
How did search popularity change for New Zealand Kaikōura restaurants in September 2026?
2 changes
In September 2026, The Pier Hotel gained share of searches among Kaikōura restaurants in New Zealand, from 57.1% to 58.7%.
Estimated monthly branded searches for Zephyr Restaurant in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using The Pier Hotel’s and Zephyr Restaurant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Pier Hotel
5 branded search terms
- pier hotel kaikoura
- pier hotel kaikoura menu
- the pier hotel menu
- the pier hotel restaurant
- thepierhotel
Zephyr Restaurant
1 branded search term
- zephyr kaikoura
Other head-to-heads among Kaikōura restaurants
- The Pier Hotel vs Black Rabbit Pizza: compare popularity
- The Pier Hotel vs The Whaler: compare popularity
- The Pier Hotel vs Hiku: compare popularity
- The Pier Hotel vs Kaikōura Seafood BBQ: compare popularity
- Black Rabbit Pizza vs The Whaler: compare popularity
- Black Rabbit Pizza vs Hiku: compare popularity
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