How popular isThe Pier Hotel in search?
In August 2026, there were an estimated 3.1K branded searches for The Pier Hotel in New Zealand which is down 48% over the last 11 months. The Pier Hotel holds 80.9% estimated Share of Search among New Zealand kaikōura restaurants and is ranked 1st of 3 competitors for search popularity.
The Pier Hotel80.9%
Hiku10.6%The Whaler8.5%
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Which kaikōura restaurants compete with The Pier Hotel?
Share of Search by month for The Pier Hotel, Hiku, The Whaler. The figures are in the table below the chart.
View monthly share of search table
| Month | The Pier Hotel | Hiku | The Whaler |
|---|---|---|---|
| Oct 2025 | 88.7% | 6.2% | 5.1% |
| Nov 2025 | 90.3% | 4.9% | 4.8% |
| Dec 2025 | 89.1% | 5.4% | 5.5% |
| Jan 2026 | 88.3% | 6.2% | 5.5% |
| Feb 2026 | 92.6% | 3.8% | 3.6% |
| Mar 2026 | 88.3% | 6% | 5.7% |
| Apr 2026 | 86.8% | 6.7% | 6.5% |
| May 2026 | 82.6% | 9.3% | 8.1% |
| Jun 2026 | 77.8% | 10.8% | 11.4% |
| Jul 2026 | 80.5% | 11% | 8.4% |
| Aug 2026 | 80.9% | 10.6% | 8.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 3.1K | +26.6% | +0.4 points | |
| 2, held 2nd | 10.6% | 410 | +20.6% | -0.5 points | |
| 3, held 3rd | 8.5% | 330 | +26.9% | +0.1 points |
80.9%
held 1st · 3.1K estimated branded searches · +26.6% vs prior month · +0.4 points
2.
Hiku10.6%
held 2nd · 410 estimated branded searches · +20.6% vs prior month · -0.5 points
8.5%
held 3rd · 330 estimated branded searches · +26.9% vs prior month · +0.1 points
Compare search popularity between The Pier Hotel and its closest rivals
How has branded search demand for The Pier Hotel changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Pier Hotel in New Zealand fell from 6K to 3.1K.
- Across the 11 months ending August 2026, The Pier Hotel’s estimated Share of Search among kaikōura restaurants in New Zealand decreased from 88.7% to 80.9%.
- Across the 11 months ending August 2026, The Pier Hotel’s estimated Share of Search among kaikōura restaurants in New Zealand peaked at 92.6% in February 2026 and was lowest at 77.8% in June 2026.
How did search popularity change for New Zealand kaikōura restaurants in August 2026?
1 change
Estimated monthly branded searches for The Pier Hotel in New Zealand fell 48% over 11 measured months, from 6K to 3.1K in August 2026.
How is The Pier Hotel measured?
Brandwave collects information about searches that people make online using The Pier Hotel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- pier hotel kaikoura
- pier hotel kaikoura menu
- pier hotel kaikoura nz
- pier hotel kaikoura reviews
- the pier hotel
- the pier hotel avoca street kaikoura
- the pier hotel kaikoura menu
- the pier hotel menu
- the pier hotel restaurant
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Is The Pier Hotel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.