Hiku vs The Pier Hotel:Which is more popular by branded search in New Zealand?
In August 2026, The Pier Hotel had more branded searches than Hiku among kaikōura restaurants in New Zealand. The Pier Hotel was estimated to have 3.1K branded searches compared to Hiku’s 410, and held an 80.9% Share of Search versus Hiku’s 10.6%.
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Which is more popular in search, Hiku or The Pier Hotel?
Compare restaurants in Kaikōura, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for The Pier Hotel, Hiku. The figures are in the table below the chart.
View monthly share of search table
| Month | The Pier Hotel | Hiku | The Whaler |
|---|---|---|---|
| Oct 2025 | 88.7% | 6.2% | 5.1% |
| Nov 2025 | 90.3% | 4.9% | 4.8% |
| Dec 2025 | 89.1% | 5.4% | 5.5% |
| Jan 2026 | 88.3% | 6.2% | 5.5% |
| Feb 2026 | 92.6% | 3.8% | 3.6% |
| Mar 2026 | 88.3% | 6% | 5.7% |
| Apr 2026 | 86.8% | 6.7% | 6.5% |
| May 2026 | 82.6% | 9.3% | 8.1% |
| Jun 2026 | 77.8% | 10.8% | 11.4% |
| Jul 2026 | 80.5% | 11% | 8.4% |
| Aug 2026 | 80.9% | 10.6% | 8.5% |
| Sep 2026 | — | — | — |
How has the Hiku and The Pier Hotel comparison changed over the last 12 months?
3 findings
- The Pier Hotel was ahead of Hiku in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hiku’s estimated Share of Search among kaikōura restaurants in New Zealand moved from 6.2% to 10.6%, and its estimated monthly branded searches moved from 420 to 410.
- Across the 11 months ending August 2026, The Pier Hotel’s estimated Share of Search among kaikōura restaurants in New Zealand moved from 88.7% to 80.9%, and its estimated monthly branded searches moved from 6K to 3.1K.
How did search popularity change for New Zealand kaikōura restaurants in August 2026?
1 change
Estimated monthly branded searches for The Pier Hotel in New Zealand fell 48% over 11 measured months, from 6K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Hiku’s and The Pier Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hiku
4 branded search terms
- hiku cafe
- hiku kaikoura
- hiku menu
- hiku restaurant
The Pier Hotel
9 branded search terms
- pier hotel kaikoura
- pier hotel kaikoura menu
- pier hotel kaikoura nz
- pier hotel kaikoura reviews
- the pier hotel
- the pier hotel avoca street kaikoura
- the pier hotel kaikoura menu
- the pier hotel menu
- the pier hotel restaurant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.