How popular isHiku in search?
In August 2026, there were an estimated 410 branded searches for Hiku in New Zealand which held steady over the last 11 months. Hiku holds 10.6% estimated Share of Search among New Zealand kaikōura restaurants and is ranked 2nd of 3 competitors for search popularity.
The Pier Hotel80.9%
Hiku10.6%The Whaler8.5%
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Which kaikōura restaurants compete with Hiku?
Share of Search by month for The Pier Hotel, Hiku, The Whaler. The figures are in the table below the chart.
View monthly share of search table
| Month | The Pier Hotel | Hiku | The Whaler |
|---|---|---|---|
| Oct 2025 | 88.7% | 6.2% | 5.1% |
| Nov 2025 | 90.3% | 4.9% | 4.8% |
| Dec 2025 | 89.1% | 5.4% | 5.5% |
| Jan 2026 | 88.3% | 6.2% | 5.5% |
| Feb 2026 | 92.6% | 3.8% | 3.6% |
| Mar 2026 | 88.3% | 6% | 5.7% |
| Apr 2026 | 86.8% | 6.7% | 6.5% |
| May 2026 | 82.6% | 9.3% | 8.1% |
| Jun 2026 | 77.8% | 10.8% | 11.4% |
| Jul 2026 | 80.5% | 11% | 8.4% |
| Aug 2026 | 80.9% | 10.6% | 8.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 3.1K | +26.6% | +0.4 points | |
| 2, held 2nd | 10.6% | 410 | +20.6% | -0.5 points | |
| 3, held 3rd | 8.5% | 330 | +26.9% | +0.1 points |
80.9%
held 1st · 3.1K estimated branded searches · +26.6% vs prior month · +0.4 points
2.
Hiku10.6%
held 2nd · 410 estimated branded searches · +20.6% vs prior month · -0.5 points
8.5%
held 3rd · 330 estimated branded searches · +26.9% vs prior month · +0.1 points
Compare search popularity between Hiku and its closest rivals
How has branded search demand for Hiku changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hiku in New Zealand held steady, from 420 to 410.
- Across the 11 months ending August 2026, Hiku’s estimated Share of Search among kaikōura restaurants in New Zealand increased from 6.2% to 10.6%.
- Across the 11 months ending August 2026, Hiku’s estimated Share of Search among kaikōura restaurants in New Zealand peaked at 11% in July 2026 and was lowest at 3.8% in February 2026.
How did search popularity change for New Zealand kaikōura restaurants in August 2026?
1 change
Estimated monthly branded searches for The Pier Hotel in New Zealand fell 48% over 11 measured months, from 6K to 3.1K in August 2026.
How is Hiku measured?
Brandwave collects information about searches that people make online using Hiku’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hiku cafe
- hiku kaikoura
- hiku menu
- hiku restaurant
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Is Hiku your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.