Brandwave

How popular isZephyr Restaurant?

In September 2026, people searched for Zephyr Restaurant by name about 260 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 3.2% of all New Zealand Kaikōura restaurant searches, placing Zephyr Restaurant sixth out of six restaurants. When we asked both ChatGPT and Google AI Overviews about Kaikōura restaurants, Zephyr Restaurant appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Zephyr Restaurant is the sixth most searched of 6 competitors and the most recommended in AI answers.

  1. The Pier HotelShare of searches 58.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. Black Rabbit PizzaShare of searches 20%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. The WhalerShare of searches 7.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. HikuShare of searches 5.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Zephyr RestaurantShare of searches 3.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top Kaikōura restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zephyr Restaurant appeared in all four answers. Zephyr Restaurant is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zephyr Restaurant1st
  2. The Pier Hotel2nd
  3. Kaikōura Seafood BBQ3rd
  4. Black Rabbit Pizza4th
  5. The Whaler–
  6. Hiku–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zephyr Restaurant4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Pier Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaikōura Seafood BBQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Rabbit Pizza2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Whaler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hiku0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Kaikōura restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Kaikōura restaurants compete with Zephyr Restaurant?

Zephyr Restaurant against Kaikōura restaurants in New Zealand, by month

Share of searches by month for The Pier Hotel, Black Rabbit Pizza, The Whaler, Hiku, Kaikōura Seafood BBQ, Zephyr Restaurant. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Pier HotelBlack Rabbit PizzaThe WhalerHikuKaikōura Seafood BBQZephyr Restaurant
Oct 202555%26.8%6.2%3.9%4.4%3.6%
Nov 202556.6%26.6%5.4%3.1%5.3%2.9%
Dec 202553.1%30.4%5.5%3.3%5%2.7%
Jan 202655.9%26.2%5.8%4%5.2%2.9%
Feb 202660.1%25.5%4.2%2.5%4.2%3.4%
Mar 202656.3%26.6%5.3%3.9%4.4%3.6%
Apr 202656.2%24.6%6.5%4.4%5%3.3%
May 202651.9%25.2%7.4%6%5.2%4.2%
Jun 202652.5%20%10.6%7.4%5.2%4.2%
Jul 202655%20.1%8.4%7.8%4.8%3.9%
Aug 202657.1%18.6%8.7%7.6%4.8%3.2%
Sep 202658.7%20%7.5%5.7%4.9%3.2%
  1. Held 1st. 4.7K estimated branded searches, +52.9% vs prior month. Share +1.6 points.

  2. Held 2nd. 1.6K estimated branded searches, +60% vs prior month. Share +1.4 points.

  3. 3.The Whaler

    7.5%

    Held 3rd. 600 estimated branded searches, +27.7% vs prior month. Share -1.2 points.

  4. 4.Hiku

    5.7%

    Held 4th. 460 estimated branded searches, +12.2% vs prior month. Share -1.9 points.

  5. Held 5th. 390 estimated branded searches, +50% vs prior month. Share 0 points.

  6. Held 6th. 260 estimated branded searches, +52.9% vs prior month. Share +0.1 points.

Compare popularity between Zephyr Restaurant and its closest rivals

Every comparison with Zephyr Restaurant

5 comparisons

How has branded search demand for Zephyr Restaurant changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zephyr Restaurant in New Zealand fell from 390 to 260.
  • Across the 12 months ending September 2026, Zephyr Restaurant’s share of searches among Kaikōura restaurants in New Zealand peaked at 4.2% in May 2026 and was lowest at 2.7% in December 2025.

How did search popularity change for New Zealand Kaikōura restaurants in September 2026?

6 changes
  1. In September 2026, The Pier Hotel gained share of searches among Kaikōura restaurants in New Zealand, from 57.1% to 58.7%.

  2. In September 2026, Black Rabbit Pizza gained share of searches among Kaikōura restaurants in New Zealand, from 18.6% to 20%.

  3. In September 2026, Hiku lost share of searches among Kaikōura restaurants in New Zealand, from 7.6% to 5.7%.

  4. In September 2026, The Whaler lost share of searches among Kaikōura restaurants in New Zealand, from 8.7% to 7.5%.

  5. Estimated monthly branded searches for Zephyr Restaurant in New Zealand fell 33.3% over 12 measured months, from 390 to 260 in September 2026.

  6. Estimated monthly branded searches for Kaikōura Seafood BBQ in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are Zephyr Restaurant’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zephyr Restaurant’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zephyr kaikoura

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How the Brand Demand Index is measured

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Is Zephyr Restaurant your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.