Black Rabbit Pizza vs The Whaler:Which is more popular?
In September 2026, Black Rabbit Pizza had more branded searches than The Whaler among Kaikōura restaurants in New Zealand. Black Rabbit Pizza had about 1,600 branded searches, while The Whaler had 600. Black Rabbit Pizza made up 20% of all Kaikōura restaurant searches we track, and The Whaler accounted for 7.5%. When we asked ChatGPT and Google AI Overviews about Kaikōura restaurants, Black Rabbit Pizza appeared in two of the four answers and The Whaler in none.
Who do people search for more?
Black Rabbit Pizza, about 3 searches for every 1 for The Whaler
Who does AI mention more?
Black Rabbit Pizza, mentioned in 2 of 4 answers, The Whaler in 0
Who does AI recommend more?
Black Rabbit Pizza, the only one of the two named
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Top Kaikōura restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Black Rabbit Pizza was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. The Whaler did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Zephyr Restaurant4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
The Pier Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Kaikōura Seafood BBQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Black Rabbit Pizza2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- The Whaler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hiku0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about Kaikōura restaurants
4 answers
Asked ChatGPT
“Which restaurant should I go to in Kaikōura, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Kaikōura, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Kaikōura, New Zealand for a seafood meal?”
Searched Google, AI Overview
“kaikoura restaurants”
Searched Google, AI Overview
“kaikoura dinner”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Black Rabbit Pizza or The Whaler more popular in search?
This chart shows how often people search Google for Black Rabbit Pizza and The Whaler by name. Each line represents a brand's share of searches for all six Kaikōura restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Black Rabbit Pizza, The Whaler. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Pier Hotel | Black Rabbit Pizza | The Whaler | Hiku | Kaikōura Seafood BBQ | Zephyr Restaurant |
|---|---|---|---|---|---|---|
| Oct 2025 | 55% | 26.8% | 6.2% | 3.9% | 4.4% | 3.6% |
| Nov 2025 | 56.6% | 26.6% | 5.4% | 3.1% | 5.3% | 2.9% |
| Dec 2025 | 53.1% | 30.4% | 5.5% | 3.3% | 5% | 2.7% |
| Jan 2026 | 55.9% | 26.2% | 5.8% | 4% | 5.2% | 2.9% |
| Feb 2026 | 60.1% | 25.5% | 4.2% | 2.5% | 4.2% | 3.4% |
| Mar 2026 | 56.3% | 26.6% | 5.3% | 3.9% | 4.4% | 3.6% |
| Apr 2026 | 56.2% | 24.6% | 6.5% | 4.4% | 5% | 3.3% |
| May 2026 | 51.9% | 25.2% | 7.4% | 6% | 5.2% | 4.2% |
| Jun 2026 | 52.5% | 20% | 10.6% | 7.4% | 5.2% | 4.2% |
| Jul 2026 | 55% | 20.1% | 8.4% | 7.8% | 4.8% | 3.9% |
| Aug 2026 | 57.1% | 18.6% | 8.7% | 7.6% | 4.8% | 3.2% |
| Sep 2026 | 58.7% | 20% | 7.5% | 5.7% | 4.9% | 3.2% |
How has the Black Rabbit Pizza and The Whaler comparison changed over the last 12 months?
3 findings
- Black Rabbit Pizza was ahead of The Whaler in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Rabbit Pizza’s share of searches among Kaikōura restaurants in New Zealand moved from 26.8% to 20%, and its estimated monthly branded searches moved from 2.9K to 1.6K.
- Across the 12 months ending September 2026, The Whaler’s share of searches among Kaikōura restaurants in New Zealand moved from 6.2% to 7.5%, and its estimated monthly branded searches moved from 670 to 600.
How did search popularity change for New Zealand Kaikōura restaurants in September 2026?
2 changes
In September 2026, Black Rabbit Pizza gained share of searches among Kaikōura restaurants in New Zealand, from 18.6% to 20%.
In September 2026, The Whaler lost share of searches among Kaikōura restaurants in New Zealand, from 8.7% to 7.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Black Rabbit Pizza’s and The Whaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Rabbit Pizza
1 branded search term
- black rabbit pizza
The Whaler
3 branded search terms
- the whaler
- the whaler kaikoura
- whaler kaikoura
Other head-to-heads among Kaikōura restaurants
- The Pier Hotel vs Black Rabbit Pizza: compare popularity
- The Pier Hotel vs The Whaler: compare popularity
- The Pier Hotel vs Hiku: compare popularity
- The Pier Hotel vs Kaikōura Seafood BBQ: compare popularity
- Black Rabbit Pizza vs Hiku: compare popularity
- Black Rabbit Pizza vs Kaikōura Seafood BBQ: compare popularity
Put your own brand in this comparison
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