How popular isThe Whaler in search?
In August 2026, there were an estimated 330 branded searches for The Whaler in New Zealand which is down 5.7% over the last 11 months. The Whaler holds 8.5% estimated Share of Search among New Zealand kaikōura restaurants and is ranked 3rd of 3 competitors for search popularity.
The Pier Hotel80.9%
Hiku10.6%The Whaler8.5%
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Which kaikōura restaurants compete with The Whaler?
Share of Search by month for The Pier Hotel, Hiku, The Whaler. The figures are in the table below the chart.
View monthly share of search table
| Month | The Pier Hotel | Hiku | The Whaler |
|---|---|---|---|
| Oct 2025 | 88.7% | 6.2% | 5.1% |
| Nov 2025 | 90.3% | 4.9% | 4.8% |
| Dec 2025 | 89.1% | 5.4% | 5.5% |
| Jan 2026 | 88.3% | 6.2% | 5.5% |
| Feb 2026 | 92.6% | 3.8% | 3.6% |
| Mar 2026 | 88.3% | 6% | 5.7% |
| Apr 2026 | 86.8% | 6.7% | 6.5% |
| May 2026 | 82.6% | 9.3% | 8.1% |
| Jun 2026 | 77.8% | 10.8% | 11.4% |
| Jul 2026 | 80.5% | 11% | 8.4% |
| Aug 2026 | 80.9% | 10.6% | 8.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.9% | 3.1K | +26.6% | +0.4 points | |
| 2, held 2nd | 10.6% | 410 | +20.6% | -0.5 points | |
| 3, held 3rd | 8.5% | 330 | +26.9% | +0.1 points |
80.9%
held 1st · 3.1K estimated branded searches · +26.6% vs prior month · +0.4 points
2.
Hiku10.6%
held 2nd · 410 estimated branded searches · +20.6% vs prior month · -0.5 points
8.5%
held 3rd · 330 estimated branded searches · +26.9% vs prior month · +0.1 points
Compare search popularity between The Whaler and its closest rivals
How has branded search demand for The Whaler changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Whaler in New Zealand fell from 350 to 330.
- Across the 11 months ending August 2026, The Whaler’s estimated Share of Search among kaikōura restaurants in New Zealand increased from 5.1% to 8.5%.
- Across the 11 months ending August 2026, The Whaler’s estimated Share of Search among kaikōura restaurants in New Zealand peaked at 11.4% in June 2026 and was lowest at 3.6% in February 2026.
How did search popularity change for New Zealand kaikōura restaurants in August 2026?
1 change
Estimated monthly branded searches for The Pier Hotel in New Zealand fell 48% over 11 measured months, from 6K to 3.1K in August 2026.
How is The Whaler measured?
Brandwave collects information about searches that people make online using The Whaler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- the whaler kaikoura
- whaler kaikoura
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Is The Whaler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.