Brandwave

Kaikōura Seafood BBQ vs The Whaler:Which is more popular?

In September 2026, The Whaler had more branded searches than Kaikōura Seafood BBQ among Kaikōura restaurants in New Zealand. The Whaler had about 600 branded searches, while Kaikōura Seafood BBQ had 390. The Whaler made up 7.5% of all Kaikōura restaurant searches we track, and Kaikōura Seafood BBQ accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about Kaikōura restaurants, Kaikōura Seafood BBQ appeared in three of the four answers and The Whaler in none.

Among Kaikōura restaurants in New Zealand in September 2026

Who do people search for more?

The Whaler, about 54% more searches than Kaikōura Seafood BBQ

The Whaler 600 searchesKaikōura Seafood BBQ 390 searches

Who does AI mention more?

Kaikōura Seafood BBQ, mentioned in 3 of 4 answers, The Whaler in 0

Kaikōura Seafood BBQ in 3 of 4The Whaler in 0 of 4

Who does AI recommend more?

Kaikōura Seafood BBQ, the only one of the two named

Kaikōura Seafood BBQ first in 3The Whaler never named

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Top Kaikōura restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kaikōura Seafood BBQ was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. The Whaler did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Zephyr Restaurant1st
  2. The Pier Hotel2nd
  3. Kaikōura Seafood BBQ3rd
  4. Black Rabbit Pizza4th
  5. The Whaler–
  6. Hiku–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Zephyr Restaurant4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • The Pier Hotel3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kaikōura Seafood BBQ3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Rabbit Pizza2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • The Whaler0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hiku0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Kaikōura restaurants

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kaikōura Seafood BBQ or The Whaler more popular in search?

This chart shows how often people search Google for Kaikōura Seafood BBQ and The Whaler by name. Each line represents a brand's share of searches for all six Kaikōura restaurants we track, month by month, from searches in New Zealand.

Kaikōura Seafood BBQ and The Whaler among Kaikōura restaurants in New Zealand, by month

Share of searches by month for The Whaler, Kaikōura Seafood BBQ. The figures are in the table below the chart.

View monthly share of searches table
MonthThe Pier HotelBlack Rabbit PizzaThe WhalerHikuKaikōura Seafood BBQZephyr Restaurant
Oct 202555%26.8%6.2%3.9%4.4%3.6%
Nov 202556.6%26.6%5.4%3.1%5.3%2.9%
Dec 202553.1%30.4%5.5%3.3%5%2.7%
Jan 202655.9%26.2%5.8%4%5.2%2.9%
Feb 202660.1%25.5%4.2%2.5%4.2%3.4%
Mar 202656.3%26.6%5.3%3.9%4.4%3.6%
Apr 202656.2%24.6%6.5%4.4%5%3.3%
May 202651.9%25.2%7.4%6%5.2%4.2%
Jun 202652.5%20%10.6%7.4%5.2%4.2%
Jul 202655%20.1%8.4%7.8%4.8%3.9%
Aug 202657.1%18.6%8.7%7.6%4.8%3.2%
Sep 202658.7%20%7.5%5.7%4.9%3.2%

How has the Kaikōura Seafood BBQ and The Whaler comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Kaikōura restaurants in September 2026?

2 changes
  1. In September 2026, The Whaler lost share of searches among Kaikōura restaurants in New Zealand, from 8.7% to 7.5%.

  2. Estimated monthly branded searches for Kaikōura Seafood BBQ in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kaikōura Seafood BBQ’s and The Whaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kaikōura Seafood BBQ

1 branded search term

  • kaikoura seafood bbq

The Whaler

3 branded search terms

  • the whaler
  • the whaler kaikoura
  • whaler kaikoura

How the Brand Demand Index is measured

Other head-to-heads among Kaikōura restaurants

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