Brandwave

The Mount Hair Collective vs TLC Hairdressing:Which is more popular?

In September 2026, TLC Hairdressing had more branded searches than The Mount Hair Collective among Tauranga hair salons in New Zealand. TLC Hairdressing had about 220 branded searches, while The Mount Hair Collective had 50. TLC Hairdressing made up 10.3% of all Tauranga hair salon searches we track, and The Mount Hair Collective accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, The Mount Hair Collective appeared in all three answers and TLC Hairdressing in two. The Mount Hair Collective was mentioned before TLC Hairdressing in every answer.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

TLC Hairdressing, about 4 searches for every 1 for The Mount Hair Collective

TLC Hairdressing 220 searchesThe Mount Hair Collective 50 searches

Who does AI mention more?

The Mount Hair Collective, mentioned in every answer we collected

The Mount Hair Collective in 3 of 3TLC Hairdressing in 2 of 3

Who does AI recommend more?

The Mount Hair Collective, named ahead of TLC Hairdressing in every answer

The Mount Hair Collective first in 3TLC Hairdressing never first

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Mount Hair Collective appeared in all three answers. TLC Hairdressing was mentioned in two out of three: in two of the three ChatGPT answers. The Mount Hair Collective was listed before TLC Hairdressing in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is The Mount Hair Collective or TLC Hairdressing more popular in search?

This chart shows how often people search Google for The Mount Hair Collective and TLC Hairdressing by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

The Mount Hair Collective and TLC Hairdressing among Tauranga hair salons in New Zealand, by month

Share of searches by month for TLC Hairdressing, The Mount Hair Collective. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

How has the The Mount Hair Collective and TLC Hairdressing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

2 changes

  1. In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.

  2. In September 2026, The Mount Hair Collective lost share of searches among Tauranga hair salons in New Zealand, from 3.4% to 2.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using The Mount Hair Collective’s and TLC Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Mount Hair Collective

1 branded search term

  • the mount hair collective

TLC Hairdressing

2 branded search terms

  • tlc hairdressing
  • tlc hairdressing tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga hair salons

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