The Hub Hornby vs The Tannery:Which is more popular?
In September 2026, The Hub Hornby had more branded searches than The Tannery among Christchurch shopping centres in New Zealand. The Hub Hornby had about 15,100 branded searches, while The Tannery had 720. The Hub Hornby made up 6.5% of all Christchurch shopping centre searches we track, and The Tannery accounted for 0.31%. When we asked ChatGPT and Google AI Overviews about Christchurch shopping centres, The Tannery appeared in two of the three answers and The Hub Hornby in none.
Who do people search for more?
The Hub Hornby, about 21 searches for every 1 for The Tannery
Who does AI mention more?
The Tannery, mentioned in 2 of 3 answers, The Hub Hornby in 0
Who does AI recommend more?
The Tannery, the only one of the two named
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Top Christchurch shopping centres in ChatGPT and Google AI Overviews
In three ChatGPT questions, The Tannery was mentioned in two out of three: in two of the three ChatGPT answers. The Hub Hornby did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Westfield Riccarton3 of 3Named in 3 of 3 ChatGPT answers
Northlands3 of 3Named in 3 of 3 ChatGPT answers
The Crossing3 of 3Named in 3 of 3 ChatGPT answers
The Palms2 of 3Named in 2 of 3 ChatGPT answers- The Tannery2 of 3Named in 2 of 3 ChatGPT answers
Riverside Market1 of 3Named in 1 of 3 ChatGPT answers- The Hub Hornby0 of 3Named in 0 of 3 ChatGPT answers
Eastgate0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Christchurch shopping centres
3 answers
Asked ChatGPT
“Which shopping centre should I shop at in Christchurch, New Zealand?”
Asked ChatGPT
“What are the best shopping centres in Christchurch, New Zealand?”
Asked ChatGPT
“What's the best shopping centre in Christchurch, New Zealand for a day of shopping?”
Searched Google, AI Overview
“christchurch shopping centre”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“christchurch malls”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is The Hub Hornby or The Tannery more popular in search?
This chart shows how often people search Google for The Hub Hornby and The Tannery by name. Each line represents a brand's share of searches for all eight Christchurch shopping centres we track, month by month, from searches in New Zealand.
Share of searches by month for The Hub Hornby, The Tannery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Westfield Riccarton | Riverside Market | Northlands | The Palms | The Hub Hornby | Eastgate | The Crossing | The Tannery |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.6% | 25.7% | 14.3% | 9.1% | 7.6% | 4.7% | 2.6% | 0.35% |
| Nov 2025 | 37.5% | 27.6% | 12.8% | 8.1% | 6.8% | 4.1% | 2.9% | 0.31% |
| Dec 2025 | 37% | 25.8% | 16.1% | 7.6% | 6.6% | 4% | 2.7% | 0.27% |
| Jan 2026 | 31.3% | 33.4% | 14.7% | 8% | 5.5% | 4% | 2.8% | 0.31% |
| Feb 2026 | 31.8% | 34.9% | 12.6% | 8.3% | 5.7% | 3.5% | 3% | 0.26% |
| Mar 2026 | 31.9% | 34.5% | 12.6% | 8.3% | 5.8% | 4.2% | 2.4% | 0.32% |
| Apr 2026 | 36.1% | 30.6% | 12.5% | 7.5% | 6.3% | 4% | 2.7% | 0.29% |
| May 2026 | 36% | 25.4% | 13.9% | 9.2% | 7.4% | 4.6% | 3.3% | 0.29% |
| Jun 2026 | 38.3% | 22.9% | 14.7% | 9.8% | 6.7% | 5% | 2.3% | 0.31% |
| Jul 2026 | 36.6% | 26.1% | 14.6% | 9.2% | 6.4% | 4% | 2.7% | 0.36% |
| Aug 2026 | 36.3% | 26.2% | 13.9% | 9.5% | 6.3% | 4.7% | 2.8% | 0.25% |
| Sep 2026 | 37.3% | 26.9% | 12.1% | 9.8% | 6.5% | 4.1% | 2.9% | 0.31% |
How has the The Hub Hornby and The Tannery comparison changed over the last 12 months?
3 findings
- The Hub Hornby was ahead of The Tannery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, The Hub Hornby’s share of searches among Christchurch shopping centres in New Zealand moved from 7.6% to 6.5%, and its estimated monthly branded searches moved from 19.3K to 15.1K.
- Across the 12 months ending September 2026, The Tannery’s share of searches among Christchurch shopping centres in New Zealand moved from 0.35% to 0.31%, and its estimated monthly branded searches moved from 880 to 720.
How did search popularity change for New Zealand Christchurch shopping centres in September 2026?
2 changes
Estimated monthly branded searches for The Hub Hornby in New Zealand fell 21.6% over 12 measured months, from 19.3K to 15.1K in September 2026.
Estimated monthly branded searches for The Tannery in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using The Hub Hornby’s and The Tannery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
The Hub Hornby
3 branded search terms
- hornby mall
- the hub hornby
- the hub hornby shops
The Tannery
1 branded search term
- the tannery christchurch
Other head-to-heads among Christchurch shopping centres
- Westfield Riccarton vs Riverside Market: compare popularity
- Westfield Riccarton vs Northlands: compare popularity
- Westfield Riccarton vs The Palms: compare popularity
- Westfield Riccarton vs The Hub Hornby: compare popularity
- Riverside Market vs Northlands: compare popularity
- Riverside Market vs The Palms: compare popularity
Put your own brand in this comparison
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