Te Pāti Māori vs Te Tai Tokerau Party:Which is more popular in New Zealand?
In October 2026, Te Pāti Māori had more branded searches than Te Tai Tokerau Party among political parties in New Zealand. Te Pāti Māori had about 18,700 branded searches, while Te Tai Tokerau Party had 1,900. Te Pāti Māori made up 5% of all political party searches we track, and Te Tai Tokerau Party accounted for 0.51%. When we asked ChatGPT and Google AI Overviews about political parties, Te Pāti Māori appeared in all five answers and Te Tai Tokerau Party in two. Te Pāti Māori was mentioned before Te Tai Tokerau Party in every answer.
Who do people search for more?
Te Pāti Māori, about 10 searches for every 1 for Te Tai Tokerau Party
Who does AI mention more?
Te Pāti Māori, mentioned in every answer we collected
Who does AI recommend more?
Te Pāti Māori, named ahead of Te Tai Tokerau Party in every answer
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Top political parties in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Te Pāti Māori appeared in all five answers. Te Tai Tokerau Party was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Te Pāti Māori was listed before Te Tai Tokerau Party in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Te Tai Tokerau Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about political parties
5 answers
Asked ChatGPT
“Which political party should I join in New Zealand?”
Asked ChatGPT
“What are the best political parties in New Zealand?”
Asked ChatGPT
“What's the best political party in New Zealand for voting and support?”
Searched Google, AI Overview
“new zealand political parties”
Searched Google, AI Overview
“political parties nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Te Pāti Māori or Te Tai Tokerau Party more popular in search?
This chart shows how often people search Google for Te Pāti Māori and Te Tai Tokerau Party by name. Each line represents a brand's share of searches for all 17 political party brands we track, month by month, from searches in New Zealand.
Share of searches by month for Te Pāti Māori, Te Tai Tokerau Party. The figures are in the table below the chart.
View monthly share of searches table
| Month | Opportunity Party | Green Party | New Zealand First | National Party | Labour Party | ACT New Zealand | Te Pāti Māori | Conservative Party NZ | Alliance Party | New Zealand Loyal | Women's Rights Party | The Cannabis Party | NZ Outdoors & Freedom Party | Te Tai Tokerau Party | Animal Justice Party |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.7% | 7.8% | 6% | 10% | 8.8% | 2.7% | 43.2% | 0.23% | — | — | 0.23% | 0.15% | 0.1% | — | 0.1% |
| Dec 2025 | 11.3% | 14.3% | 9.8% | 13.6% | 11.7% | 5.1% | 32.9% | 0.47% | — | — | 0.37% | 0.14% | 0.14% | — | 0.09% |
| Jan 2026 | 15.4% | 14.9% | 13.9% | 17% | 15.8% | 4.7% | 16.9% | 0.5% | — | — | 0.29% | 0.29% | 0.17% | — | 0.21% |
| Feb 2026 | 19.5% | 15.3% | 13.2% | 14.3% | 13.4% | 5.9% | 16.6% | 0.59% | — | — | 0.29% | 0.39% | 0.23% | — | 0.29% |
| Mar 2026 | 27.1% | 14.3% | 13.7% | 16.8% | 13.9% | 4.8% | 8% | 0.41% | — | — | 0.25% | 0.39% | 0.23% | — | 0.11% |
| Apr 2026 | 30.6% | 12.3% | 16.7% | 18.6% | 10.7% | 4.6% | 5.3% | 0.39% | — | — | 0.17% | 0.24% | 0.24% | — | 0.15% |
| May 2026 | 33.5% | 13.2% | 13.6% | 12.1% | 11.5% | 5.5% | 8.2% | 0.69% | — | — | 0.24% | 0.4% | 0.32% | — | 0.66% |
| Jun 2026 | 57.2% | 10.4% | 8.2% | 7.6% | 8.1% | 3.5% | 3.7% | 0.51% | — | — | 0.17% | 0.22% | 0.21% | — | 0.15% |
| Jul 2026 | 45.9% | 11.9% | 15.6% | 8.4% | 7% | 6.3% | 3.7% | 0.5% | — | — | 0.18% | 0.23% | 0.11% | — | 0.21% |
| Aug 2026 | 50.4% | 8.4% | 8.8% | 14.5% | 6.7% | 4.6% | 4.5% | 0.43% | 0.34% | 0.14% | 0.15% | 0.25% | 0.1% | 0.22% | 0.15% |
| Sep 2026 | 30% | 15.5% | 17.2% | 11.3% | 10.2% | 7.3% | 5.7% | 0.53% | 0.49% | 0.19% | 0.21% | 0.36% | 0.2% | 0.49% | 0.22% |
| Oct 2026 | 34.5% | 14.4% | 12.3% | 10.7% | 9.8% | 7.6% | 5% | 1% | 0.77% | 0.77% | 0.77% | 0.59% | 0.58% | 0.51% | 0.35% |
How has branded search for Te Pāti Māori and Te Tai Tokerau Party changed in New Zealand over the last 12 months?
3 findings
- Te Pāti Māori was ahead of Te Tai Tokerau Party in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Te Pāti Māori’s share of searches among political parties in New Zealand moved from 43.2% to 5%, and its estimated monthly branded searches moved from 22.6K to 18.7K.
- Across the 3 months ending October 2026, Te Tai Tokerau Party’s share of searches among political parties in New Zealand moved from 0.22% to 0.51%, and its estimated monthly branded searches moved from 390 to 1.9K.
How did search popularity change for New Zealand political parties in October 2026?
4 changes
In October 2026, New Zealand Loyal overtook Te Tai Tokerau Party and 4 others to rank 10th among political parties in New Zealand, with 0.77% of the searches.
In October 2026, Women's Rights Party overtook Te Tai Tokerau Party and 2 others to rank 11th among political parties in New Zealand, with 0.77% of the searches.
In October 2026, Te Pāti Māori lost share of searches among political parties in New Zealand, from 5.7% to 5%.
Estimated monthly branded searches for Te Tai Tokerau Party in New Zealand rose 387.2% over 3 measured months, from 390 to 1.9K in October 2026.
How are Te Pāti Māori’s and Te Tai Tokerau Party’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Te Pāti Māori’s and Te Tai Tokerau Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Te Pāti Māori
7 branded search terms
- maori party
- maori political party
- te paati maori
- te pati maori
- te pati maori candidates
- te pati maori manifesto
- te pati maori policies
Te Tai Tokerau Party
1 branded search term
- te tai tokerau party
Other head-to-heads among political parties
- Opportunity Party vs Green Party: compare popularity
- Opportunity Party vs New Zealand First: compare popularity
- Opportunity Party vs National Party: compare popularity
- Opportunity Party vs Labour Party: compare popularity
- Green Party vs New Zealand First: compare popularity
- Green Party vs National Party: compare popularity
Put your own brand in this comparison
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