Brandwave

Labour Party vs Opportunity Party:Which is more popular in New Zealand?

In October 2026, Opportunity Party had more branded searches than Labour Party among political parties in New Zealand. Opportunity Party had about 130,000 branded searches, while Labour Party had 36,800. Opportunity Party made up 34.5% of all political party searches we track, and Labour Party accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about political parties, Labour Party appeared in all five answers and Opportunity Party in two. Labour Party was mentioned before Opportunity Party in every answer.

Among political parties in New Zealand in October 2026

Who do people search for more?

Opportunity Party, about 4 searches for every 1 for Labour Party

Opportunity Party 130K searchesLabour Party 36.8K searches

Who does AI mention more?

Labour Party, mentioned in every answer we collected

Labour Party in 5 of 5Opportunity Party in 2 of 5

Who does AI recommend more?

Labour Party, named ahead of Opportunity Party in every answer

Labour Party first in 5Opportunity Party never first

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Top political parties in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Labour Party appeared in all five answers. Opportunity Party was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Labour Party was listed before Opportunity Party in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. National Party1st
  2. Labour Party2nd
  3. Green Party3rd
  4. ACT New Zealand4th
  5. New Zealand First5th
  6. Te Pāti Māori6th
  7. Alliance Party7th
  8. Animal Justice Party8th
  9. The Cannabis Party9th
  10. +3 more
  11. Opportunity Party13th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Green Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand First5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • National Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Labour Party5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ACT New Zealand5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Te Pāti Māori5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Opportunity Party2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Conservative Party NZ2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Alliance Party2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Zealand Loyal2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

+5 more

See every answer about political parties

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Labour Party or Opportunity Party more popular in search?

This chart shows how often people search Google for Labour Party and Opportunity Party by name. Each line represents a brand's share of searches for all 17 political party brands we track, month by month, from searches in New Zealand.

Labour Party and Opportunity Party among political parties in New Zealand, by month

Share of searches by month for Opportunity Party, Labour Party. The figures are in the table below the chart.

View monthly share of searches table
MonthOpportunity PartyGreen PartyNew Zealand FirstNational PartyLabour PartyACT New ZealandTe Pāti MāoriConservative Party NZAlliance PartyNew Zealand LoyalWomen's Rights PartyThe Cannabis PartyNZ Outdoors & Freedom PartyTe Tai Tokerau PartyAnimal Justice Party
Nov 202520.7%7.8%6%10%8.8%2.7%43.2%0.23%——0.23%0.15%0.1%—0.1%
Dec 202511.3%14.3%9.8%13.6%11.7%5.1%32.9%0.47%——0.37%0.14%0.14%—0.09%
Jan 202615.4%14.9%13.9%17%15.8%4.7%16.9%0.5%——0.29%0.29%0.17%—0.21%
Feb 202619.5%15.3%13.2%14.3%13.4%5.9%16.6%0.59%——0.29%0.39%0.23%—0.29%
Mar 202627.1%14.3%13.7%16.8%13.9%4.8%8%0.41%——0.25%0.39%0.23%—0.11%
Apr 202630.6%12.3%16.7%18.6%10.7%4.6%5.3%0.39%——0.17%0.24%0.24%—0.15%
May 202633.5%13.2%13.6%12.1%11.5%5.5%8.2%0.69%——0.24%0.4%0.32%—0.66%
Jun 202657.2%10.4%8.2%7.6%8.1%3.5%3.7%0.51%——0.17%0.22%0.21%—0.15%
Jul 202645.9%11.9%15.6%8.4%7%6.3%3.7%0.5%——0.18%0.23%0.11%—0.21%
Aug 202650.4%8.4%8.8%14.5%6.7%4.6%4.5%0.43%0.34%0.14%0.15%0.25%0.1%0.22%0.15%
Sep 202630%15.5%17.2%11.3%10.2%7.3%5.7%0.53%0.49%0.19%0.21%0.36%0.2%0.49%0.22%
Oct 202634.5%14.4%12.3%10.7%9.8%7.6%5%1%0.77%0.77%0.77%0.59%0.58%0.51%0.35%

How has branded search for Labour Party and Opportunity Party changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand political parties in October 2026?

2 changes

  1. In October 2026, Opportunity Party gained share of searches among political parties in New Zealand, from 30% to 34.5%.

  2. Estimated monthly branded searches for Labour Party in New Zealand rose 693.1% over 12 measured months, from 4.6K to 36.8K in October 2026.

How are Labour Party’s and Opportunity Party’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Labour Party’s and Opportunity Party’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Labour Party

3 branded search terms

  • labour party
  • labour party nz
  • labour party policies

Opportunity Party

9 branded search terms

  • opportunities party nz
  • opportunity party
  • opportunity party candidates
  • opportunity party manifesto
  • opportunity party nz
  • opportunity party policies
  • the opportunities party
  • the opportunity party
  • top party

How the Brand Demand Index is measured

Other head-to-heads among political parties

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