Te Pā Tū vs Urbano Bistro:Which is more popular?

Name: Te Pā Tū vs Urbano Bistro: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Te Pā Tū had more branded searches than Urbano Bistro among Rotorua restaurants in New Zealand. Te Pā Tū had about 2,290 branded searches, while Urbano Bistro had 600. Te Pā Tū made up 20.6% of all Rotorua restaurant searches we track, and Urbano Bistro accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about Rotorua restaurants, Te Pā Tū appeared in two of the four answers and Urbano Bistro in one.

Among Rotorua restaurants in New Zealand in September 2026

Who do people search for more?

Te Pā Tū, about 4 searches for every 1 for Urbano Bistro

Te Pā Tū 2.3K searchesUrbano Bistro 600 searches

Who does AI mention more?

Te Pā Tū, mentioned in 2 of 4 answers, Urbano Bistro in 1

Te Pā Tū in 2 of 4Urbano Bistro in 1 of 4

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Top Rotorua restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Te Pā Tū was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Urbano Bistro was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Atticus Finch	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Poco	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Te Pā Tū	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Sabroso	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Urbano Bistro	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Atticus Finch3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Poco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Te Pā Tū2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sabroso1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Urbano Bistro1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about Rotorua restaurants

4 answers

Asked ChatGPT
“Which restaurant should I go to in Rotorua, New Zealand?”
1. 1Atticus Finch
2. 2Poco
Asked ChatGPT
“What are the best restaurants in Rotorua, New Zealand?”
1. 1Atticus Finch
2. 2Poco
3. 3Sabroso
4. 4Urbano Bistro
5. 5Te Pā Tū
Asked ChatGPT
“What's the best restaurant in Rotorua, New Zealand for a trip stop?”
1. 1Poco
2. 2Te Pā Tū
Searched Google, AI Overview
“rotorua restaurants”
1. 1Atticus Finch
Searched Google, AI Overview
“where to eat rotorua”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Te Pā Tū or Urbano Bistro more popular in search?

This chart shows how often people search Google for Te Pā Tū and Urbano Bistro by name. Each line represents a brand's share of searches for all five Rotorua restaurants we track, month by month, from searches in New Zealand.

Te Pā Tū and Urbano Bistro among Rotorua restaurants in New Zealand, by month

Month	Atticus Finch	Te Pā Tū	Sabroso	Poco	Urbano Bistro
Oct 2025	49.4%	27.5%	12.9%	6.2%	4%
Nov 2025	49.9%	29.9%	11%	6.2%	2.9%
Dec 2025	56.7%	24.2%	11.9%	4.4%	2.8%
Jan 2026	49.4%	29.9%	12.7%	5.1%	2.9%
Feb 2026	49.4%	29.4%	12.6%	5.1%	3.5%
Mar 2026	53.6%	25.6%	12.4%	4.8%	3.6%
Apr 2026	50%	26%	13.2%	6.1%	4.7%
May 2026	50.3%	21.6%	14.4%	7.9%	5.9%
Jun 2026	49.7%	23.6%	12%	9.7%	5%
Jul 2026	55.6%	18%	13.6%	8.3%	4.5%
Aug 2026	49.8%	21.1%	14.2%	9.2%	5.7%
Sep 2026	51.7%	20.6%	13.5%	8.8%	5.4%

How has the Te Pā Tū and Urbano Bistro comparison changed over the last 12 months?

3 findings

Te Pā Tū was ahead of Urbano Bistro in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Te Pā Tū’s share of searches among Rotorua restaurants in New Zealand moved from 27.5% to 20.6%, and its estimated monthly branded searches moved from 3.4K to 2.3K.
Across the 12 months ending September 2026, Urbano Bistro’s share of searches among Rotorua restaurants in New Zealand moved from 4% to 5.4%, and its estimated monthly branded searches moved from 490 to 600.

How did search popularity change for New Zealand Rotorua restaurants in September 2026?

2 changes

In September 2026, Te Pā Tū lost share of searches among Rotorua restaurants in New Zealand, from 21.1% to 20.6%.
Estimated monthly branded searches for Urbano Bistro in New Zealand rose 22.4% over 12 measured months, from 490 to 600 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Te Pā Tū’s and Urbano Bistro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.