Brandwave

Tabasco vs Uncle Dunkle's:Which is more popular in New Zealand?

In October 2026, Tabasco had more branded searches than Uncle Dunkle's among hot sauce brands in New Zealand. Tabasco had about 870 branded searches, while Uncle Dunkle's had 40. Tabasco made up 15.4% of all hot sauce brand searches we track, and Uncle Dunkle's accounted for 0.71%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Uncle Dunkle's appeared in two of the five answers and Tabasco in none.

Among hot sauce brands in New Zealand in October 2026

Who do people search for more?

Tabasco, about 22 searches for every 1 for Uncle Dunkle's

Tabasco 870 searchesUncle Dunkle's 40 searches

Who does AI mention more?

Uncle Dunkle's, mentioned in 2 of 5 answers, Tabasco in 0

Uncle Dunkle's in 2 of 5Tabasco in 0 of 5

Who does AI recommend more?

Uncle Dunkle's, the only one of the two named

Uncle Dunkle's first in 2Tabasco never named

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Top hot sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Uncle Dunkle's was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Tabasco did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culley's1st
  2. Kaitaia Fire2nd
  3. Apostle Hot Sauce3rd
  4. Taste Lab4th
  5. Uncle Dunkle's5th
  6. SpicyBoys6th
  7. Frank's RedHot–
  8. Tabasco–
  9. Huy Fong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culley's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaitaia Fire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apostle Hot Sauce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taste Lab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpicyBoys2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uncle Dunkle's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frank's RedHot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tabasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huy Fong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Tabasco or Uncle Dunkle's more popular in search?

This chart shows how often people search Google for Tabasco and Uncle Dunkle's by name. Each line represents a brand's share of searches for all nine hot sauce brands we track, month by month, from searches in New Zealand.

Tabasco and Uncle Dunkle's among hot sauce brands in New Zealand, by month

Share of searches by month for Tabasco, Uncle Dunkle's. The figures are in the table below the chart.

View monthly share of searches table
MonthCulley'sFrank's RedHotTabascoKaitaia FireSpicyBoysApostle Hot SauceHuy FongUncle Dunkle'sTaste Lab
Nov 202528.9%15.8%11.2%10%11.4%19.3%2.9%0.58%0%
Dec 202520.3%13.4%9.1%8.1%16%30.4%1.8%0.64%0.32%
Jan 202629.6%17.7%12.1%12.3%9.7%14.5%3%0.8%0.4%
Feb 202625.2%20.4%14.7%11.8%8.8%10.9%7%0.68%0.45%
Mar 202623.6%18.8%13.3%12.7%9.7%9.7%11.3%0.4%0.4%
Apr 202621.1%25.9%11.8%9.3%9.1%9.1%12.6%0.38%0.57%
May 202619.7%28.2%11.2%8.3%6.5%8%16.9%0.5%0.67%
Jun 202626.8%18.9%13.4%8.3%7.9%7.9%15.4%0.83%0.5%
Jul 202624.8%25%12.9%9%7.2%10.8%9.4%0.37%0.55%
Aug 202626.8%23.2%13.6%11.3%8.6%10.6%4.8%0.54%0.54%
Sep 202619%14.4%40.3%6.9%7.8%6.4%4.8%0.27%0.13%
Oct 202626.2%22.7%15.4%11%10.5%8.5%4.4%0.71%0.53%

How has branded search for Tabasco and Uncle Dunkle's changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand hot sauce brands in October 2026?

4 changes

  1. In October 2026, Culley's overtook Tabasco to become the leader among hot sauce brands in New Zealand, with 26.2% of the searches.

  2. In October 2026, Frank's RedHot overtook Tabasco to rank 2nd among hot sauce brands in New Zealand, with 22.7% of the searches.

  3. In October 2026, Tabasco lost share of searches among hot sauce brands in New Zealand, from 40.3% to 15.4%.

  4. Estimated monthly branded searches for Uncle Dunkle's in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in October 2026.

How are Tabasco’s and Uncle Dunkle's’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Tabasco’s and Uncle Dunkle's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Tabasco

4 branded search terms

  • tabasco
  • tabasco chilli sauce
  • tabasco hot sauce
  • tabasco sriracha

Uncle Dunkle's

1 branded search term

  • uncle dunkles

How the Brand Demand Index is measured

Other head-to-heads among hot sauce brands

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