Frank's RedHot vs Kaitaia Fire:Which is more popular in New Zealand?
In October 2026, Frank's RedHot had more branded searches than Kaitaia Fire among hot sauce brands in New Zealand. Frank's RedHot had about 1,280 branded searches, while Kaitaia Fire had 620. Frank's RedHot made up 22.7% of all hot sauce brand searches we track, and Kaitaia Fire accounted for 11%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, Kaitaia Fire appeared in four of the five answers and Frank's RedHot in none.
Who do people search for more?
Frank's RedHot, about 2 searches for every 1 for Kaitaia Fire
Who does AI mention more?
Kaitaia Fire, mentioned in 4 of 5 answers, Frank's RedHot in 0
Who does AI recommend more?
Kaitaia Fire, the only one of the two named
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Top hot sauce brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kaitaia Fire was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Frank's RedHot did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Culley's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Kaitaia Fire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Apostle Hot Sauce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Taste Lab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
SpicyBoys2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Uncle Dunkle's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Frank's RedHot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tabasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Huy Fong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hot sauce brands
5 answers
Asked ChatGPT
“Which hot sauce brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hot sauce brands in New Zealand?”
Asked ChatGPT
“What's the best hot sauce brand in New Zealand for spicy food?”
Searched Google, AI Overview
“chilli sauce nz”
Searched Google, AI Overview
“hot sauce nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Frank's RedHot or Kaitaia Fire more popular in search?
This chart shows how often people search Google for Frank's RedHot and Kaitaia Fire by name. Each line represents a brand's share of searches for all nine hot sauce brands we track, month by month, from searches in New Zealand.
Share of searches by month for Frank's RedHot, Kaitaia Fire. The figures are in the table below the chart.
View monthly share of searches table
| Month | Culley's | Frank's RedHot | Tabasco | Kaitaia Fire | SpicyBoys | Apostle Hot Sauce | Huy Fong | Uncle Dunkle's | Taste Lab |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 28.9% | 15.8% | 11.2% | 10% | 11.4% | 19.3% | 2.9% | 0.58% | 0% |
| Dec 2025 | 20.3% | 13.4% | 9.1% | 8.1% | 16% | 30.4% | 1.8% | 0.64% | 0.32% |
| Jan 2026 | 29.6% | 17.7% | 12.1% | 12.3% | 9.7% | 14.5% | 3% | 0.8% | 0.4% |
| Feb 2026 | 25.2% | 20.4% | 14.7% | 11.8% | 8.8% | 10.9% | 7% | 0.68% | 0.45% |
| Mar 2026 | 23.6% | 18.8% | 13.3% | 12.7% | 9.7% | 9.7% | 11.3% | 0.4% | 0.4% |
| Apr 2026 | 21.1% | 25.9% | 11.8% | 9.3% | 9.1% | 9.1% | 12.6% | 0.38% | 0.57% |
| May 2026 | 19.7% | 28.2% | 11.2% | 8.3% | 6.5% | 8% | 16.9% | 0.5% | 0.67% |
| Jun 2026 | 26.8% | 18.9% | 13.4% | 8.3% | 7.9% | 7.9% | 15.4% | 0.83% | 0.5% |
| Jul 2026 | 24.8% | 25% | 12.9% | 9% | 7.2% | 10.8% | 9.4% | 0.37% | 0.55% |
| Aug 2026 | 26.8% | 23.2% | 13.6% | 11.3% | 8.6% | 10.6% | 4.8% | 0.54% | 0.54% |
| Sep 2026 | 19% | 14.4% | 40.3% | 6.9% | 7.8% | 6.4% | 4.8% | 0.27% | 0.13% |
| Oct 2026 | 26.2% | 22.7% | 15.4% | 11% | 10.5% | 8.5% | 4.4% | 0.71% | 0.53% |
How has branded search for Frank's RedHot and Kaitaia Fire changed in New Zealand over the last 12 months?
3 findings
- Frank's RedHot was ahead of Kaitaia Fire in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Frank's RedHot’s share of searches among hot sauce brands in New Zealand moved from 15.8% to 22.7%, and its estimated monthly branded searches moved from 820 to 1.3K.
- Across the 12 months ending October 2026, Kaitaia Fire’s share of searches among hot sauce brands in New Zealand moved from 10% to 11%, and its estimated monthly branded searches moved from 520 to 620.
How did search popularity change for New Zealand hot sauce brands in October 2026?
2 changes
In October 2026, Frank's RedHot overtook Tabasco to rank 2nd among hot sauce brands in New Zealand, with 22.7% of the searches.
In October 2026, Kaitaia Fire overtook SpicyBoys to rank 4th among hot sauce brands in New Zealand, with 11% of the searches.
How are Frank's RedHot’s and Kaitaia Fire’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Frank's RedHot’s and Kaitaia Fire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Frank's RedHot
4 branded search terms
- franks hot sauce
- franks redhot hot sauce
- franks redhot sauce
- franksredhot
Kaitaia Fire
2 branded search terms
- kaitaia fire
- kaitaia fire ltd
Other head-to-heads among hot sauce brands
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