Brandwave

Frank's RedHot vs SpicyBoys:Which is more popular in New Zealand?

In October 2026, Frank's RedHot had more branded searches than SpicyBoys among hot sauce brands in New Zealand. Frank's RedHot had about 1,280 branded searches, while SpicyBoys had 590. Frank's RedHot made up 22.7% of all hot sauce brand searches we track, and SpicyBoys accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about hot sauce brands, SpicyBoys appeared in two of the five answers and Frank's RedHot in none.

Among hot sauce brands in New Zealand in October 2026

Who do people search for more?

Frank's RedHot, about 2 searches for every 1 for SpicyBoys

Frank's RedHot 1.3K searchesSpicyBoys 590 searches

Who does AI mention more?

SpicyBoys, mentioned in 2 of 5 answers, Frank's RedHot in 0

SpicyBoys in 2 of 5Frank's RedHot in 0 of 5

Who does AI recommend more?

SpicyBoys, the only one of the two named

SpicyBoys first in 2Frank's RedHot never named

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Top hot sauce brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SpicyBoys was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Frank's RedHot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Culley's1st
  2. Kaitaia Fire2nd
  3. Apostle Hot Sauce3rd
  4. Taste Lab4th
  5. Uncle Dunkle's5th
  6. SpicyBoys6th
  7. Frank's RedHot–
  8. Tabasco–
  9. Huy Fong–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Culley's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kaitaia Fire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Apostle Hot Sauce4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Taste Lab4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SpicyBoys2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Uncle Dunkle's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frank's RedHot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tabasco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Huy Fong0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hot sauce brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Frank's RedHot or SpicyBoys more popular in search?

This chart shows how often people search Google for Frank's RedHot and SpicyBoys by name. Each line represents a brand's share of searches for all nine hot sauce brands we track, month by month, from searches in New Zealand.

Frank's RedHot and SpicyBoys among hot sauce brands in New Zealand, by month

Share of searches by month for Frank's RedHot, SpicyBoys. The figures are in the table below the chart.

View monthly share of searches table
MonthCulley'sFrank's RedHotTabascoKaitaia FireSpicyBoysApostle Hot SauceHuy FongUncle Dunkle'sTaste Lab
Nov 202528.9%15.8%11.2%10%11.4%19.3%2.9%0.58%0%
Dec 202520.3%13.4%9.1%8.1%16%30.4%1.8%0.64%0.32%
Jan 202629.6%17.7%12.1%12.3%9.7%14.5%3%0.8%0.4%
Feb 202625.2%20.4%14.7%11.8%8.8%10.9%7%0.68%0.45%
Mar 202623.6%18.8%13.3%12.7%9.7%9.7%11.3%0.4%0.4%
Apr 202621.1%25.9%11.8%9.3%9.1%9.1%12.6%0.38%0.57%
May 202619.7%28.2%11.2%8.3%6.5%8%16.9%0.5%0.67%
Jun 202626.8%18.9%13.4%8.3%7.9%7.9%15.4%0.83%0.5%
Jul 202624.8%25%12.9%9%7.2%10.8%9.4%0.37%0.55%
Aug 202626.8%23.2%13.6%11.3%8.6%10.6%4.8%0.54%0.54%
Sep 202619%14.4%40.3%6.9%7.8%6.4%4.8%0.27%0.13%
Oct 202626.2%22.7%15.4%11%10.5%8.5%4.4%0.71%0.53%

How has branded search for Frank's RedHot and SpicyBoys changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: SpicyBoys took it in December 2025, Frank's RedHot took it in January 2026.
  • Across the 12 months ending October 2026, Frank's RedHot’s share of searches among hot sauce brands in New Zealand moved from 15.8% to 22.7%, and its estimated monthly branded searches moved from 820 to 1.3K.
  • Across the 12 months ending October 2026, SpicyBoys’ share of searches among hot sauce brands in New Zealand moved from 11.4% to 10.5%, and its estimated monthly branded searches held steady at 590.

How did search popularity change for New Zealand hot sauce brands in October 2026?

3 changes

  1. In October 2026, Frank's RedHot overtook Tabasco to rank 2nd among hot sauce brands in New Zealand, with 22.7% of the searches.

  2. In October 2026, Kaitaia Fire overtook SpicyBoys to rank 4th among hot sauce brands in New Zealand, with 11% of the searches.

  3. In October 2026, SpicyBoys gained share of searches among hot sauce brands in New Zealand, from 7.8% to 10.5%.

How are Frank's RedHot’s and SpicyBoys’ branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Frank's RedHot’s and SpicyBoys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Frank's RedHot

4 branded search terms

  • franks hot sauce
  • franks redhot hot sauce
  • franks redhot sauce
  • franksredhot

SpicyBoys

1 branded search term

  • spicyboys

How the Brand Demand Index is measured

Other head-to-heads among hot sauce brands

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