Brandwave

Swellmap vs Windy:Which is more popular?

In September 2026, Swellmap had more branded searches than Windy among surf forecast sites in New Zealand. Swellmap had about 18,800 branded searches, while Windy had 2,400. Swellmap made up 67.9% of all surf forecast site searches we track, and Windy accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about surf forecast sites, Swellmap appeared in all five answers and Windy in three. Swellmap was mentioned before Windy in every answer.

Among surf forecast sites in New Zealand in September 2026

Who do people search for more?

Swellmap, about 8 searches for every 1 for Windy

Swellmap 18.8K searchesWindy 2.4K searches

Who does AI mention more?

Swellmap, mentioned in every answer we collected

Swellmap in 5 of 5Windy in 3 of 5

Who does AI recommend more?

Swellmap, named ahead of Windy in every answer

Swellmap first in 3Windy never first

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Top surf forecast sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swellmap appeared in all five answers. Windy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swellmap was listed before Windy in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swellmap1st
  2. Surfline2nd
  3. Windy3rd
  4. Surf-Forecast.com4th
  5. Surf2Surf5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swellmap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surfline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Windy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Surf2Surf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Surf-Forecast.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surf forecast sites

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Swellmap or Windy more popular in search?

This chart shows how often people search Google for Swellmap and Windy by name. Each line represents a brand's share of searches for all five surf forecast sites we track, month by month, from searches in New Zealand.

Swellmap and Windy among surf forecast sites in New Zealand, by month

Share of searches by month for Swellmap, Windy. The figures are in the table below the chart.

View monthly share of searches table
MonthSwellmapSurflineWindySurf2SurfSurf-Forecast.com
Oct 202566.6%18.8%12.8%0.93%0.96%
Nov 202565.4%27.1%5.6%1.1%0.77%
Dec 202566.9%22.8%8.6%0.94%0.78%
Jan 202664.9%23%10.2%1.1%0.92%
Feb 202663.2%26.8%8%1.1%0.89%
Mar 202662.5%27.9%8%0.87%0.73%
Apr 202645.1%24.2%29%0.94%0.8%
May 202657.6%32.8%5.8%0.98%2.9%
Jun 202664.2%25.9%8.3%0.9%0.79%
Jul 202663.7%24.7%9.9%1.1%0.62%
Aug 202664.7%21.3%12.2%1.1%0.76%
Sep 202667.9%21.7%8.7%0.94%0.76%

How has the Swellmap and Windy comparison changed over the last 12 months?

3 findings
  • Swellmap was ahead of Windy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Swellmap’s share of searches among surf forecast sites in New Zealand moved from 66.6% to 67.9%, and its estimated monthly branded searches moved from 22.9K to 18.8K.
  • Across the 12 months ending September 2026, Windy’s share of searches among surf forecast sites in New Zealand moved from 12.8% to 8.7%, and its estimated monthly branded searches moved from 4.4K to 2.4K.

How did search popularity change for New Zealand surf forecast sites in September 2026?

2 changes
  1. In September 2026, Swellmap gained share of searches among surf forecast sites in New Zealand, from 64.7% to 67.9%.

  2. In September 2026, Windy lost share of searches among surf forecast sites in New Zealand, from 12.2% to 8.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Swellmap’s and Windy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swellmap

5 branded search terms

  • swellmap
  • swellmap boat
  • swellmap cook strait
  • swellmap kawhia
  • swellmap surf forecast

Windy

1 branded search term

  • windy app

How the Brand Demand Index is measured

Other head-to-heads among surf forecast sites

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