Brandwave

How popular isSurfline?

In September 2026, people searched for Surfline by name about 6,030 times in New Zealand, a 6.7% decrease from the previous year. These searches made up 21.7% of all New Zealand surf forecast site searches, placing Surfline second out of five sites. When we asked both ChatGPT and Google AI Overviews about surf forecast sites, Surfline appeared in three of the five answers and was the second most recommended of the five.

Search and AI answers in September 2026

Surfline is the second most searched of 5 competitors and the second most recommended in AI answers.

  1. SwellmapShare of searches 67.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SurflineShare of searches 21.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. WindyShare of searches 8.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. Surf2SurfShare of searches 0.94%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. Surf-Forecast.comShare of searches 0.76%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top surf forecast sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Surfline was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Surfline is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swellmap1st
  2. Surfline2nd
  3. Windy3rd
  4. Surf-Forecast.com4th
  5. Surf2Surf5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swellmap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Surfline3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Windy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Surf2Surf2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Surf-Forecast.com2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about surf forecast sites

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which surf forecast sites compete with Surfline?

Surfline against surf forecast sites in New Zealand, by month

Share of searches by month for Swellmap, Surfline, Windy. The figures are in the table below the chart.

View monthly share of searches table
MonthSwellmapSurflineWindySurf2SurfSurf-Forecast.com
Oct 202566.6%18.8%12.8%0.93%0.96%
Nov 202565.4%27.1%5.6%1.1%0.77%
Dec 202566.9%22.8%8.6%0.94%0.78%
Jan 202664.9%23%10.2%1.1%0.92%
Feb 202663.2%26.8%8%1.1%0.89%
Mar 202662.5%27.9%8%0.87%0.73%
Apr 202645.1%24.2%29%0.94%0.8%
May 202657.6%32.8%5.8%0.98%2.9%
Jun 202664.2%25.9%8.3%0.9%0.79%
Jul 202663.7%24.7%9.9%1.1%0.62%
Aug 202664.7%21.3%12.2%1.1%0.76%
Sep 202667.9%21.7%8.7%0.94%0.76%

  1. 1.Swellmap

    67.9%

    Held 1st. 18.8K estimated branded searches, +22.1% vs prior month. Share +3.2 points.

  2. 2.Surfline

    21.7%

    Held 2nd. 6K estimated branded searches, +18.9% vs prior month. Share +0.5 points.

  3. 3.Windy

    8.7%

    Held 3rd. 2.4K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  4. 4.Surf2Surf

    0.94%

    Held 4th. 260 estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Surf-Forecast.com

    0.76%

    Held 5th. 210 estimated branded searches, +16.7% vs prior month. Share 0 points.

Compare popularity between Surfline and its closest rivals

Every comparison with Surfline

4 comparisons

How has branded search demand for Surfline changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Surfline in New Zealand fell from 6.5K to 6K.
  • Across the 12 months ending September 2026, Surfline’s share of searches among surf forecast sites in New Zealand increased from 18.8% to 21.7%.
  • Across the 12 months ending September 2026, Surfline’s share of searches among surf forecast sites in New Zealand peaked at 32.8% in May 2026 and was lowest at 18.8% in October 2025.

How did search popularity change for New Zealand surf forecast sites in September 2026?

4 changes

  1. In September 2026, Swellmap gained share of searches among surf forecast sites in New Zealand, from 64.7% to 67.9%.

  2. In September 2026, Windy lost share of searches among surf forecast sites in New Zealand, from 12.2% to 8.7%.

  3. Estimated monthly branded searches for Surf-Forecast.com in New Zealand fell 36.4% over 12 measured months, from 330 to 210 in September 2026.

  4. Estimated monthly branded searches for Surf2Surf in New Zealand fell 18.8% over 12 measured months, from 320 to 260 in September 2026.

How are Surfline’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Surfline’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • surf report surfline
  • surfline
  • surfline report
  • surfline surf forecast
  • surfline swell

Do you work for Surfline? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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