Brandwave

SweetProcess vs Trainual:Which is more popular?

In September 2026, SweetProcess and Trainual were level in searches among process documentation platforms in New Zealand, with an estimated 50 branded searches each, at 0.22% of the total each. When we asked ChatGPT and Google AI Overviews about process documentation platforms, Trainual appeared in three of the five answers and SweetProcess in two. SweetProcess was mentioned before Trainual in two out of three answers that named either.

Among process documentation platforms in New Zealand in September 2026

Who do people search for more?

SweetProcess and Trainual are searched for about as often as each other.

SweetProcess 50 searchesTrainual 50 searches

Who does AI mention more?

Trainual, mentioned in 3 of 5 answers, SweetProcess in 2

Trainual in 3 of 5SweetProcess in 2 of 5

Who does AI recommend more?

SweetProcess, named ahead of Trainual in 2 of 3 answers

SweetProcess first in 2Trainual first in 1

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Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trainual was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. SweetProcess was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SweetProcess was listed before Trainual in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Process Street1st
  2. Trainual2nd
  3. SweetProcess3rd
  4. Confluence4th
  5. Notion5th
  6. Waybook6th
  7. FlowShare7th
  8. Guidde–
  9. Iorad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SweetProcess or Trainual more popular in search?

This chart shows how often people search Google for SweetProcess and Trainual by name. Each line represents a brand's share of searches for all nine process documentation platforms we track, month by month, from searches in New Zealand.

SweetProcess and Trainual among process documentation platforms in New Zealand, by month

Share of searches by month for SweetProcess, Trainual. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionConfluenceGuiddeProcess StreetSweetProcessTrainualWaybookIoradFlowShare
Oct 202577.1%17.8%4%0.28%0.2%0.44%0.04%0.04%0.04%
Nov 202573.6%20.6%4.7%0.33%0.33%0.23%0.09%0.09%0.05%
Dec 202576.5%17.3%5.2%0.42%0.12%0.3%0.06%0.06%0.06%
Jan 202680.3%15%3.7%0.29%0.21%0.37%0.04%0.08%0.04%
Feb 202683.2%12.8%3.1%0.25%0.18%0.32%0.04%0.04%0.04%
Mar 202680.8%15%3.4%0.24%0.1%0.31%0.03%0.07%0.03%
Apr 202681%15.3%3.1%0.21%0.08%0.3%0.04%0.04%0.04%
May 202677.4%17.8%4%0.2%0.12%0.28%0.04%0.08%0.04%
Jun 202677.5%17.8%4%0.2%0.12%0.28%0.04%0.04%0.04%
Jul 202679.8%15.1%4.2%0.17%0.17%0.38%0.08%0.08%0.04%
Aug 202669.6%16.2%13.2%0.15%0.33%0.33%0.15%0.04%0.04%
Sep 202667.6%15.7%15.7%0.22%0.22%0.22%0.13%0.09%0.04%

How has the SweetProcess and Trainual comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand process documentation platforms in September 2026?

2 changes

  1. In September 2026, SweetProcess fell from 4th to 5th among process documentation platforms in New Zealand.

  2. In September 2026, Trainual fell from 5th to 6th among process documentation platforms in New Zealand.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SweetProcess’ and Trainual’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SweetProcess

1 branded search term

  • sweetprocess

Trainual

1 branded search term

  • trainual

How the Brand Demand Index is measured

Other head-to-heads among process documentation platforms

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