Survicate vs Thematic:Which is more popular in New Zealand?
In October 2026, Thematic had more branded searches than Survicate among voice of customer platforms in New Zealand. Thematic had about 480 branded searches, while Survicate had 20. Thematic made up 5.8% of all voice of customer platform searches we track, and Survicate accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, Survicate and Thematic each appeared in two of the five answers. Survicate was mentioned before Thematic in two out of three answers that named either.
Who do people search for more?
Thematic, about 24 searches for every 1 for Survicate
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Survicate, named ahead of Thematic in 2 of 3 answers
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Top voice of customer platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Survicate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Survicate was listed before Thematic in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AskNicely3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SurveyMonkey2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Survicate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alchemer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about voice of customer platforms
5 answers
Asked ChatGPT
“Which voice of customer platform should I use in New Zealand?”
Asked ChatGPT
“What are the best voice of customer platforms in New Zealand?”
Asked ChatGPT
“What's the best voice of customer platform in New Zealand for customer feedback?”
Searched Google, AI Overview
“voice of customer platform”
Searched Google, AI Overview
“customer feedback software”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Survicate or Thematic more popular in search?
This chart shows how often people search Google for Survicate and Thematic by name. Each line represents a brand's share of searches for all nine voice of customer platforms we track, month by month, from searches in New Zealand.
Share of searches by month for Thematic, Survicate. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | AskNicely | Sprig | Thematic | Alchemer | Medallia | InMoment | Survicate |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 61.6% | 18.2% | 5.5% | 3.6% | 6.7% | 1.6% | 1.6% | 0.8% | 0.34% |
| Dec 2025 | 58.7% | 17.8% | 5.3% | 5.3% | 7.9% | 1% | 2.2% | 1.4% | 0.4% |
| Jan 2026 | 55.9% | 19.3% | 6.2% | 5% | 7.5% | 1.7% | 2.1% | 1.3% | 0.96% |
| Feb 2026 | 60.8% | 18% | 4.4% | 5.4% | 6.6% | 1.5% | 1.9% | 0.97% | 0.41% |
| Mar 2026 | 56% | 24.9% | 5% | 4% | 6.1% | 1.1% | 1.8% | 0.73% | 0.41% |
| Apr 2026 | 55.1% | 23.8% | 4.9% | 4.9% | 6% | 1.8% | 2.1% | 0.88% | 0.5% |
| May 2026 | 51.2% | 27.9% | 4.5% | 4.5% | 6.9% | 1.3% | 2.4% | 0.81% | 0.35% |
| Jun 2026 | 55.6% | 24% | 4.9% | 4.9% | 6.1% | 1.4% | 2.1% | 0.51% | 0.51% |
| Jul 2026 | 56.9% | 24.6% | 5% | 4.1% | 5% | 1.2% | 2.2% | 0.39% | 0.52% |
| Aug 2026 | 53.1% | 29% | 3.9% | 4.7% | 5.8% | 1.1% | 1.3% | 0.6% | 0.48% |
| Sep 2026 | 55.3% | 23.9% | 4.9% | 4.9% | 7.4% | 1.1% | 1.8% | 0.5% | 0.25% |
| Oct 2026 | 52.9% | 22.9% | 8.7% | 5.8% | 5.8% | 1.7% | 1.7% | 0.36% | 0.24% |
How has branded search for Survicate and Thematic changed in New Zealand over the last 12 months?
3 findings
- Thematic was ahead of Survicate in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Survicate’s share of searches among voice of customer platforms in New Zealand moved from 0.34% to 0.24%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending October 2026, Thematic’s share of searches among voice of customer platforms in New Zealand moved from 6.7% to 5.8%, and its estimated monthly branded searches moved from 590 to 480.
How did search popularity change for New Zealand voice of customer platforms in October 2026?
4 changes
In October 2026, AskNicely overtook Thematic to rank 3rd among voice of customer platforms in New Zealand, with 8.7% of the searches.
In October 2026, Sprig overtook Thematic to rank 4th among voice of customer platforms in New Zealand, with 5.8% of the searches.
In October 2026, Thematic lost share of searches among voice of customer platforms in New Zealand, from 7.4% to 5.8%.
Estimated monthly branded searches for Survicate in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are Survicate’s and Thematic’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Survicate’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among voice of customer platforms
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