Stytch vs WorkOS:Which is more popular in New Zealand?
In October 2026, WorkOS had more branded searches than Stytch among authentication platforms in New Zealand. WorkOS had about 270 branded searches, while Stytch had 10. WorkOS made up 8% of all authentication platform searches we track, and Stytch accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about authentication platforms, Stytch appeared in one of the five answers and WorkOS in none.
Follow Stytch vs WorkOS and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top authentication platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stytch was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. WorkOS did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Microsoft Entra ID3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Auth03 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazon Cognito3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Microsoft Entra External ID2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Okta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clerk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firebase1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stytch1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
WorkOS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Frontegg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about authentication platforms
5 answers
Asked ChatGPT
“Which authentication platform should I use in New Zealand?”
Asked ChatGPT
“What are the best authentication platforms in New Zealand?”
Asked ChatGPT
“What's the best authentication platform in New Zealand for login for apps?”
Searched Google, AI Overview
“authentication platform”
Searched Google, AI Overview
“identity platform”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Stytch or WorkOS more popular in search?
This chart shows how often people search Google for Stytch and WorkOS by name. Each line represents a brand's share of searches for all ten authentication platforms we track, month by month, from searches in New Zealand.
Share of searches by month for WorkOS, Stytch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Okta | Microsoft Entra ID | Auth0 | WorkOS | Amazon Cognito | Clerk | Microsoft Entra External ID | Firebase | Frontegg | Stytch |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 54.6% | 14.4% | 16.6% | 4.1% | 3% | 2.4% | 1.9% | 1.9% | 0.27% | 0.82% |
| Dec 2025 | 55% | 12.7% | 16.8% | 5.2% | 2.7% | 3.1% | 2.1% | 1.4% | 0.34% | 0.69% |
| Jan 2026 | 55.9% | 13.6% | 17.4% | 4.6% | 2.6% | 2.3% | 1.4% | 1.2% | 0.29% | 0.58% |
| Feb 2026 | 50% | 18.1% | 18.4% | 4.5% | 2.4% | 2.4% | 2.7% | 0.9% | 0.3% | 0.3% |
| Mar 2026 | 54.5% | 16% | 16.4% | 4.7% | 3.2% | 2% | 1.6% | 0.9% | 0.23% | 0.45% |
| Apr 2026 | 54.3% | 14.7% | 16.6% | 5.3% | 2.5% | 3% | 1.9% | 1.1% | 0.28% | 0.28% |
| May 2026 | 46.4% | 19.9% | 18.9% | 7.1% | 2.3% | 2.8% | 1.3% | 0.77% | 0.26% | 0.26% |
| Jun 2026 | 49.6% | 21.4% | 15.2% | 6.6% | 1.7% | 1.7% | 1.7% | 1.2% | 0.25% | 0.49% |
| Jul 2026 | 56.4% | 18.9% | 11.8% | 5.4% | 2.6% | 2.1% | 1.2% | 0.94% | 0.24% | 0.47% |
| Aug 2026 | 47% | 23.6% | 13.6% | 7.3% | 3.3% | 1.9% | 1.1% | 0.82% | 0.27% | 1.1% |
| Sep 2026 | 43.4% | 21.7% | 17.6% | 7.9% | 4.1% | 1.5% | 1.8% | 1.2% | 0.29% | 0.59% |
| Oct 2026 | 47.8% | 22% | 14.5% | 8% | 3.6% | 1.8% | 1.2% | 0.59% | 0.3% | 0.3% |
How has branded search for Stytch and WorkOS changed in New Zealand over the last 12 months?
3 findings
- WorkOS was ahead of Stytch in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Stytch’s share of searches among authentication platforms in New Zealand moved from 0.82% to 0.3%, and its estimated monthly branded searches moved from 30 to 10.
- Across the 12 months ending October 2026, WorkOS’s share of searches among authentication platforms in New Zealand moved from 4.1% to 8%, and its estimated monthly branded searches moved from 150 to 270.
How did search popularity change for New Zealand authentication platforms in October 2026?
2 changes
WorkOS’s share of searches among authentication platforms in New Zealand has gained ground for 3 months in a row, from 5.4% to 8% in October 2026.
In October 2026, Stytch fell from 9th to 10th among authentication platforms in New Zealand.
How are Stytch’s and WorkOS’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Stytch’s and WorkOS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among authentication platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.