Spellbound vs Te Anau Glowworm Caves:Which is more popular by branded search in New Zealand?
In August 2026, Te Anau Glowworm Caves had more branded searches than Spellbound among glowworm cave tours in New Zealand. Te Anau Glowworm Caves was estimated to have 2.9K branded searches compared to Spellbound’s 2.8K, and held a 31.4% Share of Search versus Spellbound’s 30.1%.
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Which is more popular in search, Spellbound or Te Anau Glowworm Caves?
Compare the glowworm cave and black water rafting tours visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Te Anau Glowworm Caves, Spellbound. The figures are in the table below the chart.
View monthly share of search table
| Month | Te Anau Glowworm Caves | Spellbound | Legendary Black Water Rafting Co | Kawiti Glow Worm Caves | Waitomo Adventures |
|---|---|---|---|---|---|
| Oct 2025 | 32.6% | 18.6% | 16.9% | 29.6% | 2.3% |
| Nov 2025 | 29.8% | 20.5% | 19.5% | 27.9% | 2.2% |
| Dec 2025 | 27.8% | 15.9% | 22% | 31.8% | 2.5% |
| Jan 2026 | 29% | 16.4% | 19.2% | 33.6% | 1.8% |
| Feb 2026 | 27.3% | 18.5% | 21.3% | 30.9% | 2.1% |
| Mar 2026 | 29.8% | 20.4% | 19.4% | 27.6% | 2.7% |
| Apr 2026 | 31.2% | 21.8% | 20.4% | 23.7% | 2.8% |
| May 2026 | 29.7% | 25.5% | 19.1% | 23% | 2.7% |
| Jun 2026 | 32.3% | 19.6% | 20.9% | 24.1% | 3.2% |
| Jul 2026 | 27.8% | 24.9% | 18.5% | 26.4% | 2.4% |
| Aug 2026 | 31.4% | 30.1% | 18.4% | 17.5% | 2.5% |
| Sep 2026 | — | — | — | — | — |
How has the Spellbound and Te Anau Glowworm Caves comparison changed over the last 12 months?
3 findings
- Te Anau Glowworm Caves was ahead of Spellbound in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spellbound’s estimated Share of Search among glowworm cave tours in New Zealand moved from 18.6% to 30.1%, and its estimated monthly branded searches held steady at 2.8K.
- Across the 11 months ending August 2026, Te Anau Glowworm Caves’ estimated Share of Search among glowworm cave tours in New Zealand moved from 32.6% to 31.4%, and its estimated monthly branded searches moved from 4.8K to 2.9K.
How did search popularity change for New Zealand glowworm cave tours in August 2026?
2 changes
In August 2026, Spellbound overtook Kawiti Glow Worm Caves to rank 2nd among glowworm cave tours in New Zealand, at 30.1%.
In August 2026, Te Anau Glowworm Caves gained estimated Share of Search among glowworm cave tours in New Zealand, from 27.8% to 31.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Spellbound’s and Te Anau Glowworm Caves’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Spellbound
4 branded search terms
- spellbound cave tour
- spellbound glowworm
- spellbound glowworm and cave tour
- spellbound glowworm caves
Te Anau Glowworm Caves
4 branded search terms
- te anau glowworm caves
- te anau glowworm caves free
- te anau glowworm caves review
- te anau glowworm caves tour
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