Brandwave

Spear & Jackson vs Trojan:Which is more popular?

In September 2026, Spear & Jackson had more branded searches than Trojan among garden tool brands in New Zealand. Spear & Jackson had about 40 branded searches, while Trojan had 30. Spear & Jackson made up 0.11% of all garden tool brand searches we track, and Trojan accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about garden tool brands, Trojan appeared in one of the five answers and Spear & Jackson in none.

Among garden tool brands in New Zealand in September 2026

Who do people search for more?

Spear & Jackson, about 33% more searches than Trojan

Spear & Jackson 40 searchesTrojan 30 searches

Who does AI mention more?

Trojan, mentioned in 1 of 5 answers, Spear & Jackson in 0

Trojan in 1 of 5Spear & Jackson in 0 of 5

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Trojan was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Spear & Jackson did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. +3 more
  11. Spear & Jackson–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Spear & Jackson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Spear & Jackson or Trojan more popular in search?

This chart shows how often people search Google for Spear & Jackson and Trojan by name. Each line represents a brand's share of searches for all 13 garden tool brands we track, month by month, from searches in New Zealand.

Spear & Jackson and Trojan among garden tool brands in New Zealand, by month

Share of searches by month for Spear & Jackson, Trojan. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

How has the Spear & Jackson and Trojan comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Trojan took it in May 2026, Spear & Jackson took it in July 2026.
  • Across the 12 months ending September 2026, Spear & Jackson’s share of searches among garden tool brands in New Zealand moved from 0.19% to 0.11%, and its estimated monthly branded searches moved from 70 to 40.
  • Across the 12 months ending September 2026, Trojan’s share of searches among garden tool brands in New Zealand moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 40 to 30.

How did search popularity change for New Zealand garden tool brands in September 2026?

2 changes

  1. In September 2026, Trojan fell from 12th to 13th among garden tool brands in New Zealand.

  2. Estimated monthly branded searches for Spear & Jackson in New Zealand fell 42.9% over 12 measured months, from 70 to 40 in September 2026.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Spear & Jackson’s and Trojan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Spear & Jackson

1 branded search term

  • spear jackson

Trojan

7 branded search terms

  • trojan 2.4 m telescopic tree pruner
  • trojan bypass pruner
  • trojan garden tools
  • trojan hedge trimmer
  • trojan lawn edger
  • trojan pruner
  • trojan secateurs

How the Brand Demand Index is measured

Other head-to-heads among garden tool brands

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