Brandwave

Solo Stove vs Witt:Which is more popular?

In September 2026, Witt had more branded searches than Solo Stove among pizza oven brands in New Zealand. Witt had about 1,600 branded searches, while Solo Stove had 70. Witt made up 16.9% of all pizza oven brand searches we track, and Solo Stove accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about pizza oven brands, Witt appeared in two of the five answers and Solo Stove in none.

Among pizza oven brands in New Zealand in September 2026

Who do people search for more?

Witt, about 23 searches for every 1 for Solo Stove

Witt 1.6K searchesSolo Stove 70 searches

Who does AI mention more?

Witt, mentioned in 2 of 5 answers, Solo Stove in 0

Witt in 2 of 5Solo Stove in 0 of 5

Who does AI recommend more?

Witt, the only one of the two named

Witt first in 2Solo Stove never named

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Top pizza oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Witt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Solo Stove did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ooni1st
  2. Gozney2nd
  3. Witt3rd
  4. Alfa Forni4th
  5. Solo Stove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ooni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gozney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Witt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alfa Forni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solo Stove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pizza oven brands

5 answers
  • Asked ChatGPT

    “Which pizza oven brand should I buy in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt
  • Asked ChatGPT

    “What are the best pizza oven brands in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Alfa Forni
  • Asked ChatGPT

    “What's the best pizza oven brand in New Zealand for outdoor cooking?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt
  • Searched Google, AI Overview

    “outdoor pizza oven nz”

    1. 1Ooni
    2. 2Gozney
  • Searched Google, AI Overview

    “wood fired pizza oven”

    1. 1Ooni

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Solo Stove or Witt more popular in search?

This chart shows how often people search Google for Solo Stove and Witt by name. Each line represents a brand's share of searches for all five pizza oven brands we track, month by month, from searches in New Zealand.

Solo Stove and Witt among pizza oven brands in New Zealand, by month

Share of searches by month for Witt, Solo Stove. The figures are in the table below the chart.

View monthly share of searches table
MonthOoniGozneyWittSolo StoveAlfa Forni
Oct 202550.3%21.1%26.8%1.1%0.56%
Nov 202560.8%25.3%13%0.68%0.27%
Dec 202568.6%20.8%8.8%1.3%0.44%
Jan 202655.9%22%20.5%1.3%0.32%
Feb 202645.5%18.5%35%0.6%0.36%
Mar 202644.7%19.2%33.7%1.7%0.7%
Apr 202650.5%26.1%21.8%1.2%0.41%
May 202648.1%25.6%24.5%1.3%0.51%
Jun 202643.9%25.9%28.4%1.2%0.6%
Jul 202646.4%24.7%27.2%1.3%0.43%
Aug 202647.5%31.3%19.9%0.94%0.31%
Sep 202647.7%34.4%16.9%0.74%0.32%

How has the Solo Stove and Witt comparison changed over the last 12 months?

3 findings
  • Witt was ahead of Solo Stove in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Solo Stove’s share of searches among pizza oven brands in New Zealand moved from 1.1% to 0.74%, and its estimated monthly branded searches moved from 100 to 70.
  • Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand moved from 26.8% to 16.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for New Zealand pizza oven brands in September 2026?

2 changes
  1. In September 2026, Witt lost share of searches among pizza oven brands in New Zealand, from 19.9% to 16.9%.

  2. Estimated monthly branded searches for Solo Stove in New Zealand fell 30% over 12 measured months, from 100 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Solo Stove’s and Witt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Solo Stove

2 branded search terms

  • solo stove
  • solo stove pi

Witt

1 branded search term

  • witt

How the Brand Demand Index is measured

Other head-to-heads among pizza oven brands

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